Today, the current development of Xiaomi mobile phone is not smooth. Some people attribute the success of Xiaomi TV to the AIOT strategy, and some people refer to it as an invisible concept such as Internet thinking. We believe that consumers will not pay for any kind of ideas or strategic thinking, and the foothold is still the product itself.
Earlier this year, Xiaomi TV launched new products after two years of isolation. For the first time, it launched a new series of full-screen TV series. We have a long-term experience for the Xiaomi Mi 55 inch TV, and then we cut it from it. In the tube, the glimpse of the leopard looks for its prominent position.
Design
After years of intensive publicity by various mobile phone manufacturers, the concept of “full screen” has become a household name today. There is still controversy about the issue of the “full screen” pioneer, but Xiaomi MIX is indeed the first comprehensive screen mobile phone that has entered the public’s field of vision. It also makes the public feel the “full screen” of high screen ratio in the display for the first time. The high impact brought by it. Like smartphones, smart TVs also rely on the terminal “organs” of the screen for content output and display. The concept of “full screen” is brought to the television field, and Xiaomi is not the first one. Manufacturers of full screens on TV products.
At present, almost all TV brands have launched comprehensive screen TVs, and they have tried to use the full screen as a product selling point, trying to ride the homogenized smart TV with similar content and similar characteristics. Zhongyikang, a market-adjusting agency, gave a report as early as 2018. The data shows that in the first half of 2018, the share of full-screen TVs was close to 10%, far exceeding that of curved screen TVs and laser TVs. This is part of the reason why Xiaomi is pushing the concept of a comprehensive screen on the Xiaomi Mi 55 inch TV new product.
Similar to the previous mainstream full-screen TV on the market, our Xiaomi Mi 55 inch TV of the Xiaomi also uses the “top and left” three-sided ID borderless design, the bottom of the large frame, that is, the chin is still very obvious. It can be said that compared with the eye-sensing shock that Mimi brought to us in the past, the full-screen TV still has limited capabilities. Mainly limited by the current packaging technology, it can only reduce the TV frame as much as possible, close to or reach the “the whole face is the screen” experience is still not available.
Look at the frame details of the 55-inch version of the full-screen TV of Xiaomi. This is where it differs from traditional TVs – in order to fix and protect the LCD panel, the panel will be embedded in the metal or plastic front frame, causing the front frame to block the edge of the LCD panel. the Xiaomi Mi 55 inch TV of the Xiaomi full-screen TV is designed to cover the screen in a full-screen design. The top and sides of the panel are attached to the middle frame so that there is no occlusion of the front frame, and the black panel is ignored. It is exposed in its entirety.
However, we can clearly see some black edges on the edge of the screen, that is, the existence of the dark area of the LCD control. In addition, because the LCD panel drive circuit, the outer frame and the like occupy space, it is only in the off state that the black screen may be occupied. The perfect integration of the entire TV front.
On the other hand, TV products are different from mobile phones, and their own “screen ratio” has always been very high (TV products have never needed to be equipped with a camera, no fingerprint recognition module, and can abandon the operation buttons), so Xiaomi full-screen TV The 55-inch version of the full-screen design is less visually powerful than a full-screen phone.
We believe that the Xiaomi Mi 55 inch TV design of Xiaomi TV is mainly to further narrow the frame, showing a larger and wider field of view and a more immersive sensory experience in limited screen size.
Appearance
Based on the cost consideration of more than 2000 price-priced products, the front and rear shells of the 55-inch version of Xiaomi’s full-screen TV are refined into small parts such as brackets, all of which are made of plastic material. However, based on aesthetic considerations, the bracket part is made of metal. Paint landscaping treatment. It can be seen that the VESA standard screw holes are reserved on the back of the Xiaomi Mi 55 inch TV of the Xiaomi full-screen TV. After being bought, it can be hung on the wall.
Look at the interface configuration, Xiaomi Mi 55 inch TV in addition to the traditional TV coaxial SPDIF, RJ-45 network interface, AV terminal, antenna interface, there are a total of three HDMI (support ARC), two USB 2.0 interfaces. Follow the mi word logo, you can find the only physical button of the entire TV set. This is the key to the 55-inch version of the Xiaomi full-screen TV.
Experience
There are four sizes of Xiaomi full-screen TV series: 32, 43, 55 and 65 inches. It should be noted that only 55-inch and 65-inch versions use 4K panels and support HDR decoding. The 32- and 43-inch versions use HD panels that are less effective. If you need a visual experience, especially HDR decoding, you must choose the 55- and 65-inch versions. Since we got 55 inches, we started with this version to explore how it works.
At present, the SDR film source that can be found at present is the most extensive, and it is also the most common. Here we use 4K SDR video to let everyone feel the viewing effect of Xiaomi’s comprehensive screen TV. In the process of playing 4K SDR video, compared with the original film, it can be observed that the picture is somewhat grayed out, that is, the brightness is lowered and the color saturation is lowered.
Of course, here we have found a 4K HDR source. It should be noted here that Xiaomi’s full-screen TV is only a processor that supports HDR video playback, but its panel does not restore all the display effects of HDR video, and can only be done without color cast. As an entry-level TV, don’t expect it. In order to pursue the ideal 4K HDR playback effect, it is best to start with a TV device with dynamic partition backlight technology, which is completely absent in all the entry TVs in the current stage.
In other words, Xiaomi’s full-screen TV is currently only capable of decoding and playing 4K HDR video, and it can’t show its effect on the panel side, that is, “can not broadcast”, we also notice that it is playing HDR source. The brightness is lower than the playback of the SDR source, and the screen brightness needs to be manually increased.
As we said before, don’t expect the entry-level TV device to support HDR display. At the same time, Xiaomi’s comprehensive screen TV “can not broadcast cannot see” is still very meaningful – support HDR decoding can play more sources, if you accidentally download the HDR source, you can still play normally, without seeing the full-screen Snowflakes or tips that can’t be decoded are a waste of time. In addition, the Xiaomi Mi 55 inch TV also supports playback of HDR10 and smaller Dolby Vision sources. It can be said that it has excellent mainstream standards for HDR video compatibility and video decoding.
Streaming video playback
For most ordinary users, it is increasingly rare to find 4K sources to play on TV. In today’s efficient and fast, most people are used to directly turning on the TV and playing streaming media on mainstream video platforms. Content resources.
Let’s see how it performs.
When playing 1080P video online, it is limited by the quality of the film source, and the overall display effect is significantly different from the local 4K playback. In general, the reason why the streaming media playback performance under non-4K is significantly lower than that of local playback is mainly related to the content.
In terms of the viewing experience, the use of Xiaomi Mi 55 inch TV can enjoy the most extreme visual experience scenes or honestly play 4K SDR video locally, the effect is slightly “gray” compared to the original film, the effect is It is quite satisfactory.
Since it only supports HDR decoding, playing 4K HDR video is no different from SDR, and sometimes it is necessary to manually increase the screen brightness. Playing 1080P streaming video requires finding a high-quality content platform.
Operational Experience
We said in the foreword that Xiaomi first entered the Internet TV industry in 2013. In just a few years, it achieved 8.4 million units shipped in 2018, far ahead of the traditional leaders of Hisense, Changhong, and Skyworth.
The reason why the public has received such recognition, in addition to the very low price and low price, in addition to the relatively standard hardware level, the most distinctive feature is the basic disk from its origin – the interaction brought by the convenient operating system, easy to use! Xiaomi Mi 55 inch TV uses the PatchWall artificial intelligence voice TV system while building small love classmates who are happy to see rice friends.
Patchell is a UI like a waterfall. We can press the “down” button on the remote control, the content on the TV screen will continue to scroll down and keep updating. Is this puzzle wall familiar? After its initial launch, it was widely used by other TV manufacturers for imitation. If it is a Xiaomi mobile phone user, it is very familiar to Xiao Ai students. On the full-screen TV, we can wake up the TV’s built-in small love classmates through the remote control and issue various instructions including voice commands.
We can share a Xiaomi account with the Mijia APP on the mobile phone so that the TV can be used as a mobile phone to control the smart device. Through the full-screen TV, we can also control a variety of Mijia smart devices in the home, it can be said that it is another control center outside the mobile phone.
Just like on the mobile phone and the physical speaker, we can also call out various functions on the TV through the voice button on the remote control, such as the search for movies, check the weather, open the application, character recognition, volume control, encyclopedia, etc.
Xiaomi was good at “adding” when he first made a mobile phone and integrated various resources. Nowadays, one of the great advantages of Internet TV is that it is good at integrating resources. Now it is even more so in the 55-inch version of Xiaomi’s comprehensive screen TV. Currently, Xiaomi TV is mainly Content partners include iQiyi, Tencent, Youku, Mango, Future TV, China Digital, BesTV, bilibili and many other content platforms.
About advertising
The advertisement for Xiaomi TV is a bit of a lot of “cloud users” who have never seen a real machine. So here I also pay attention to it. As far as the Xiaomi Mi 55 inch TV is concerned, the most obvious thing I found is the boot advertisement (the length of the boot advertisement is the same as the boot time), and no other places have been found.
In other words, this time is just booting in the preparation of the desktop, this commercial is not added, you will also see the “logo advertising” of the manufacturer’s own TV, the advertisement has no place to speak, after all, you can not find one at the same price Smart TVs with similar configurations and no ads. I have not opened any VIP members of Xiaomi, and the system is also a universal stable version of the commercially available machine.
Looking at the actual measurement, Xiaomi Mi 55 inch TV shut down no ads, this is even better than some other domestic brands of smart TV, fermented from the “cloud users” advertising machine name can be rested.
Verdict
After experiencing the baptism of a full-screen mobile phone, full-screen TV has naturally become a gimmicky concept. After the experience, we found that the visual impact it brings is far from exaggerated. If you come to the full-screen gimmick, you don’t have to start. As a 2000-level entry-level 4K TV, it can’t achieve the effect of over-priced and positioning.
The Xiaomi Mi 55 inch TV is the same as many of the previous full-screen TVs. It is the biggest selling cost and the highest added value in the appearance of color TV. It is the so-called comprehensive screen. Can be regarded as a further extension of the large-screen TV – a larger, wider field of view in the limited screen size, but there is no subversion. When we were attracted by the concept of “full screen”, we discovered many highlights beyond this concept.
Although in the 4K smart TV products with similar specifications and positioning, the 55-inch version of Xiaomi’s full-screen TV may not be the strongest, but it can still be the leader in the price range of 2,000 yuan, and it can decode large Part of the format video, as a long-board advantage system is easy to use and smooth, and can also be integrated with the family’s smart home equipment, rich in features.
The built-in little love classmate + PatchWall allows TV to act as a smart home control center while acting as a viewing tool. This makes it the lowest-priced TV in the current smart home control hub. Most other manufacturers of smart homes are equipped with the corresponding AIOT function on the flagship product. The Xiaomi Mi 55 inch TV is one of the rare ones. As we said earlier, Xiaomi has become an important part of the TV industry through its multiple user bases and cost-effective routes.
Back to the Xiaomi Mi 55 inch TV, as we just said, based on the price of 2000 yuan, it is destined to be the main cost-effective product, and there is no flagship in all aspects. Product performance.
This kind of route determines what it can bring to us is also a well-regulated experience, such as in our view can only be regarded as a small change, small innovation, comprehensive screen design, and other highlights. If you are pursuing the ultimate flagship experience, you should consider the high-end products such as the Xiaomi mural TV that was launched, and you can feel the big screen 4K TV is relatively good when the budget can only reach 2,000 yuan ($290.99) or even 3,000 yuan ($436.49).