When you take a look at Apple and any of its products, there is one association that is lacking – a bargain. Apple is known for producing top quality products but these products are also known for coming with a hefty price tag. How often do we see Apple offering a sale? How often can we grab a bargain with a product containing that awe-inspiring logo? Generally, it just doesn’t happen, but Black Friday may just be the exception.
AirPods are one of those Apple products that became a must-have. They are also a product where we are all keen to see an offer. That can certainly be seen when taking a look at how interest in these spikes over the Black Friday period. As researched by Betway Casino, in the run-up to Black Friday 2020, there were 1.32 million searches for AirPods and a further 498,040 searches for AirPods pro. What is it about AirPods that make them so popular? Let’s take a look.
An actual ‘must-have’ product
Apple is clever when it comes to its products and generating a buzz. No matter what Apple produces, you can be sure of queues outside Apple stores on release day as well as online sales going mad. The company has created an almost cult-like following and followers are keen to lap up all that Apple does. Whereas this is a choice, albeit thanks to great marketing, with AirPods things were a little different.
When Apple released the iPhone 7, there was one huge difference between this and the preceding model – there was no jack for headphones! The solution for owners? Invest in AirPods. This made AirPods a real must-have product for anyone who owned an iPhone 7 and anyone who has upgraded since.
AirPods have evolved
The first AirPods were presented to us back in 2016. This was the first new product release since the passing of Steve Jobs and so the pressure was on new CEO, Tim Cook, to ensure that AirPods were a success. Of course, we now know that Apple, and Cook, and nothing to fear and the launch of AirPods was a major success.
A successful product sees competitors hot on your heels and this is what Apple saw with Samsung releasing its own wireless earphones. AirPods remained the best seller by constantly evolving. With the Pro and Max models, just as Samsung had gained ground, Apple was releasing an improved model and moving ahead of the crowd.
AirPods as a Black Friday bargain
Black Friday is perhaps the only time of year that you will see AirPods being sold for anything that resembles an offer. Why? Because Black Friday is so big that everyone gets in on the act. As Bob Phibbs said in his interview with Betway Casino “It’s the biggest of the big. The Walmarts and even Amazons launched their Black Friday deals back in October.”. With other big names vying for sales during the biggest of big sales, it makes sense that you’re able to find an Apple product or two!