Bulk mailing is the automated mailing of emails to a specific group of addresses and is the primary email marketing tool. These emails are often perceived as spam, so special requirements are applied to them, thanks to which they can bring the desired results for the business. Most often, the subject of mass-mailing emails is:
- new items;
- promotions;
- special offers;
- discounts
The main advantage of mass mailing is that it is fully automated. Smart segmentation of the target audience allows you to create really useful emails that will have nothing to do with spam. Therefore, if you have found that the deliverability decreased, do not hesitate to do the IP blacklist check using CleanTalk.
Basic Requirements for Mass Mailing
To prevent your messages from being perceived as spam, many specific requirements must be met. Otherwise, you run the risk of wasting time, effort, and money, as emails will be sent to your subscribers’ spam inbox, and they are unlikely to read them ever. Basic requirements for email newsletters are the following:
- Pre-subscription. Any honest mass mailing should be based on honestly received email addresses. Addresses can be obtained by sending emails with a request to receive newsletters from your company, filling out a special form on the site, or in any other way.
- Subscription confirmation. Each user who has received a letter from you with a subscription request must confirm their consent to receive further letters with information about discounts, promotions, and new products from your company.
- The possibility to unsubscribe. Your subscribers should be able to unsubscribe from your mailing list at any time convenient for them. The unsubscription procedure should be as simple and fast as possible. It should be possible to unsubscribe from the mailing list from each received message.
- Evidence of consent. To avoid unpleasant situations, you must retain proof that a particular user has given their consent to receive offers from your company.
- Your email address database is your property, which must be kept confidential and cannot be transferred or sold to third parties for commercial or any other purposes.
Experienced email marketers use modern tools and online services to create high-quality mass mailings. If you decide to create your first Internet newsletter, and you doubt that you have enough knowledge and skills to make it interesting and useful, you can turn to specialists for help.
In Conclusion
Remember that the recipients of your letters should have, first of all, freedom of choice, and you should have evidence of their consent to subscribe, as well as a white database of email addresses. By following these simple rules, you will not only be able to create the most targeted mass mailing list but also get loyal subscribers