According to the Korea Economic Daily News reported on January 15, BAT Rosmans announced the expansion of its e-cigarette product “Vuse Go 800” sales network across the country, covering 30,000 convenience stores and tobaccoters in Seoul.
According to the Economic Daily, sales have been impressive since July 2023, when it began to be sold in convenience stores and smoke shops in Seoul. Within a month and a half of the product’s launch, it expanded from four flavors to eight.
Around six months after the launch, BAT has expanded its sales locations outside Seoul, as a way to consolidate its leading position in the Korean vaping e-cigarette market. The company also said that the product’s position in the global market has been widely recognized, and the company is committed to meeting the high expectations of adult smokers and providing them with more choices.