On January 31, the US TPE24 (Total Product Expo) tobacco show will open in Las Vegas, Nevada for three days. TPE exhibition is the largest tobacco exhibition in the United States and the entire Americas, and has been successfully held for 23 sessions. The TPE trade show plays a pivotal role in international and U.S. product sales and is an important barometer of new trends in the North American tobacco industry.
According to official data, the exhibition is expected to attract nearly 700 companies. According to the statistics of 2FIRSTS, the number of enterprises related to atomized electronic cigarettes exceeds 200. Among them, there are more than 100 e-cigarette brands; There are more than 30 e-cigarette dealers.
Based on the in-depth understanding of the new product release and dynamics of participating e-cigarette brands, 2FIRSTS predicted some points and highlights that may appear at the TPE24 tobacco show in advance to help readers understand the upcoming content before the exhibition.
The following is 2FIRSTS ‘prediction of the highlights of the exhibition, for reference only, welcome to discuss.
Point of view prediction 1: Electronic cigarettes with screen “flooding”, touch screen electronic cigarettes or will lead innovation
Lost Mary’s Funky Republic Ti7000 launched an e-cigarette with a screen display, which triggered the trend of on-screen e-cigarettes. Subsequently, GEEK BAR PULSE’s side large-screen e-cigarettes promoted the upgrade of this trend, causing various enterprises to follow suit. At the TPE2024 exhibition site, electronic cigarettes with screens are expected to become a mainstream trend.
In addition, e-cigarette brand RabBeats revealed to 2FIRSTS that they plan to showcase a disposable e-cigarette product with touch screen function at TPE24. According to 2FIRSTS ‘understanding, there are other exhibitors who will also display e-cigarette products equipped with touch screen technology. The touch-screen e-cigarette is expected to be one of the most eye-catching new products in TPE24.
Watch for prediction 2: Dual-engine technology will be widely used
In addition to large-screen e-cigarettes, GEEK BAR PULSE also leads the trend of “dual heating wire” technology. This technology enables e-cigarettes to flexibly switch between “single hair” and “double hair”, and the number of mouthpieces can easily reach more than 15,000 mouthpieces, which is loved by consumers and has become the “essential technology” of many brand new products.
Point of view forecast 3: The number of mouth competition upgrade, on-site or now 25,000 products
According to industry sources, 2FIRSTS revealed that there are exhibitors planning to bring 25,000 e-cigarette products to TPE2024. In the past year, the number of electronic cigarettes in the US market has rapidly increased from the regular 3,000 to 8,000, especially since the “double heating wire technology” has been widely adopted, and 10,000 electronic cigarettes have become a common product. Now, the upcoming market of 25,000 e-cigarettes will further increase the number of cigarettes competition.
Point of view forecast four: pure oil products or will “break through”
With the continuous improvement of atomization technology, the problem of oil leakage has been relatively effective, and some manufacturers have taken the lead in introducing pure oil (transparent oil tank) products. In the view of industry veterans, this kind of pure oil products can rely on its unique advantages will emerge in the e-cigarette market. As a large exhibition that can reflect the latest technological trends of e-cigarettes, there may be exhibitors at TPE24 with such products.
Watch forecast five: Will the FDA exhibit on-site law enforcement?
As can be seen from the list of exhibitors, the FDA Tobacco Center will be participating in the TPE24 tobacco show. According to previous experience, regulatory authorities in Italy, Germany, Indonesia and other countries have participated in e-cigarette shows. These regulators usually participate in one of two ways. One is similar to the way the FDA participated in TPE24, setting up a booth to observe market dynamics and conduct regulatory advocacy activities. The other way is not to set up a booth, but they will enter the exhibition for inspection, in this case, there is usually on-site law enforcement to investigate and punish illegal electronic cigarettes and related products.
The specific purpose of FDA’s participation cannot be determined at this time, but 2FIRSTS will be watching closely at the show site and reporting relevant information for readers in a timely manner.
Watch forecast six: brand co-branding, IP cooperation and other marketing methods are frequent
In the past year’s well-known e-cigarette exhibition, there have been many co-branded e-cigarette brands cooperating with famous cars, rappers and other IP. In addition, some exhibitors at the show have revealed to 2FIRSTS that they are preparing to collaborate with luxury brands in the fashion industry to jointly launch new products. This shows that cross-border co-branding is not uncommon in the e-cigarette industry. Therefore, at the TPE2024 exhibition, where many well-known e-cigarette brands gather, we may witness a grand joint exhibition involving trend elements in many fields, bringing more diversified innovative experiences to participants and visitors.
Point of view prediction seven: More diversified smokeless products exhibition
In 2023, there are many innovative nicotine products on the market, such as a number of disposable e-cigarette brands involved in the nicotine bag business, while European companies launched nicotine sugar. This indicates that brands are beginning to adopt a multi-category layout strategy for new nicotine products. As the largest tobacco show in North America, TPE2024 is expected to be a stage for the collision of various nicotine products, bringing more innovation and diversified options to the industry.
Point of view forecast eight: a number of well-known European brands to participate in the exhibition, open the exploration of the US market
As can be seen from the exhibitor list, many well-known European disposable e-cigarette brands, such as SKE, ELUX, GOLDBAR, etc., have participated in the TPE24 exhibition. These brands are well known in the European market, and their participation in the US show may mean that they are preparing for a deeper expansion into the US market.
Watch forecast nine: New products and new technology release
The exhibition has always been a platform for brands and manufacturers to release new products and technologies. In this exhibition, which brings together more than 200 e-cigarette related companies, we are expected to witness a series of intensive and wonderful new product launch activities. These innovations will drive the development of e-cigarette companies and inject more diversity and novel experiences into the entire industry.
At present, the 2FIRSTS US team has conducted offline visits in the US market. During the exhibition period, 2FIRSTS will go deep into the exhibition site to obtain first-hand information about the exhibition and bring in-depth reports to readers.
After the exhibition, 2FIRSTS will hold the TPE exhibition and in-depth sharing of the US market on February 6. At that time, Hou Yuhan, global executive editor of 2FIRSTS, and the US team will share the latest exhibition findings and in-depth discussion of US product trends and policy trends. For more information and to register, please contact 2FIRSTS staff by scanning the QR code below.