YouTube is the most popular video sharing service in the world. A stunning amount of content (300 hours!) is uploaded to the platform every minute, and 5 billion videos are watched daily. Brands whose marketing strategy does not have a video component see less visibility and growth.
Video ads are important, but standing out amongst the competition is increasingly difficult. This digital world may seem overwhelming at first. Fortunately, automatic tools described on https://www.aitarget.com/googlevideotool.html make video creation a breeze. Here are six simple tips for businesses of any size.
1. Choose Format Wisely
YouTube offers a broad range of promotional formats. Should you opt for bumper ads, sponsored cards, or display ads? Begin by studying the descriptions of your options on the YouTube help page.
Suppose you want to boost brand awareness with a captivating video. In this case, a TrueView video (in-stream or discovery) is optimal. On the other hand, if your goal is more precise targeting and more leads, sponsored cards are the most appropriate.
The rule of thumb is to try out different formats and compare the outcomes. Follow the specs to ensure the right dimensions and quality. Conduct market research to see which format is most aligned with your business goals.
2. Segment In-Stream vs. Discovery Ads
On YouTube, ads should be separated into search and display categories, just like on Google AdWords. This is due to the dramatic differences between them. Ads classified as in-stream are launched before, during, or after other videos. Meanwhile, discovery ads are shown next to related videos as part of search results, or next to other content within your Display Network.
Each type requires a separate budget and strategy. Performance metrics and settings will also differ. You will need to adjust the bids separately for each format.
3. Fine-Tune Your Targeting
Make sure your ads are displayed to potential customers, not random people. YouTube videos are watched by millions of viewers daily, so targeting is important. The system provides impressive customization.
Picking a demographic and region is only the beginning. You can target people interested in a particular topic (by affinity), create custom affinity groups, and use in-market audiences.
4. Set Up Remarketing
This is one of the most effective targeting methods. It gives you confidence, as you know the viewers have already shown interest in your brand by visiting your website. Basically, you can follow them with ads on different platforms, including YouTube, social media, and sites linked to the Display Network.
When done correctly, remarketing is effective, not creepy. After all, users who have checked out your website before are more likely to make a purchasing decision. Besides, remarketing is easy to set up. Configure it once, and track the results.
5. Create Impactful Content that Feels Native
Effective ads resemble user-generated content. Contemporary consumers have grown immune to salesy ads. Unless something captures their attention, they skip over and exit advertising videos. This brings the quality of content to the forefront. Instead of focusing on sales, tell a compelling story.
Use the video space to pull at your audience’s heartstrings, or tell a joke to bring a smile to their faces. Include people in your video. Create a relatable experience that also feels native.
6. Add Interactive Elements
A TrueView ad may be linked to your shopping cart, and you may also insert CTA, product cards, and auto-end screens to drive downloads. These features bring tangible results.
To Sum up
Pick the right format for your ads and launch separate campaigns for in-stream and discovery. Make the most of the YouTube targeting tools and remarket your content. Create videos that tell compelling stories and drive action with interactive links.