The corona pandemic at the latest has shown companies that social media marketing should be part of their own marketing mix. After all, social media are special channels that your target group uses on a daily basis. This is where direct communication with existing and potential customers can be sought. For this reason alone, special attention should be paid to the following online marketing tips!
Integrate social media into the marketing mix
For many companies, social media marketing has long been regarded as a kind of “black box”. However, the situation triggered by the corona pandemic at the latest has shown that social media is more than a place where “nice” content is occasionally uploaded.
For companies, social media are now primarily a place where they can talk to existing and potential customers. Online marketing is always about finding the places where the target group of your own company is. Social media is one of them, which is why a company should rely on it. Add not only regular social media, but if you are an artist – integrate SoundCloud and Spotify. Add Spotify in your marketing plans – it’s an easy platform to gain more popularity and views. Buy Spotify playlist followers and upload high quality tracks.
Plan online marketing activities in advance
Anyone who consciously chooses social media marketing needs a plan. Namely an editorial plan. This is where ideas are collected, content is scheduled and responsibilities are allocated. Above all, this ensures that the planned contributions are published on time and regularly. Nothing is more damaging to a social media presence than thinking “post to post”. If you act in this way, the team usually runs out of spontaneous content ideas at some point. In response, the company’s own social media presence is being gradually reduced. If you want to avoid this, you should plan ahead and, if possible, involve as many employees as possible in the production of the content.
Work with Facebook’s Business Manager
Are your own ads in the Facebook and Instagram area already created and controlled via the Facebook Business Manager? If not, it’s time! All too often, companies have not yet set up the Business Manager and are wasting a lot of potential. Not only are the corresponding targeting options not used, the control is also much clearer from the Business Manager. And: the setup is very easy! So there is actually no reason not to finally work with this valuable tool.
Use the Facebook pixel when displaying ads
Social ads are a great way to expand your reach. In the course of the decreasing organic reach of companies on Facebook and Instagram, it is therefore advisable to invest here on a monthly basis. In addition to gaining new fans, content that is created for existing “fans” of your own Facebook presence should also be continuously advertised. After all, there is no point in continuously generating new page likes if these cannot be achieved with the content produced.
If you want to professionalize the area of ads, you should definitely not do without the Facebook Pixel when driving the ads! On the one hand, the pixel itself collects valuable data. On the other hand, a corresponding retargeting cannot be implemented efficiently without the pixel. However, especially in the field of B2B marketing, it is necessary that several touchpoints are created for potential customers.