According to Grocery Traderreported on July 17, IVG, a well-known disposable e-cigarette brand in the UK, recently announced the launch of its first rechargeable e-cigarette device, IVG Air, following the release of 2,400 new e-cigarette products.
The IVG Air series includes two device options, Air 2 in 1 and Air 4 in 1, as well as 27 bomb flavors for both devices.
IVG Marketing Manager Rhett Morrissey commented,
“IVG Air is an exciting addition to the product range. We have partnered with Tesco and One Stop to launch three popular starter kits through their online stores and in over 4,000 stores across the country.”
The Air 4 in 1 offers 4 different flavors, each 2 ml cartridge can take 600 puffs, while the Air 2 in 1 offers 2 flavors. The Air 4 in 1 comes with a rechargeable 1100 mAh battery and the Air 2 in 1 comes with an 850 mAh battery. There are 16 starter kits in the entire range, giving users the freedom to choose their own tastes and devices.
The IVG Air will be available in Sainsbury’s, Morrisons and Asda stores in September.
According to data released by Retail Data Partners (RDP), IVG’s market share has grown by 131% in the last 6 months, which can be attributed to its launch of innovative products that challenge ELFBAR.