Social media has been part of most people’s lives nowadays. With the use of reliable internet, you can communicate via voice and video calling with your friends, colleagues, and family members within your country for free. You can also keep in touch with people you know around the world without paying anything. Social media and the internet successfully made these things possible.
Besides communication, social media is also used to share your life’s updates, stories, and even your current activities to your friends on social media. Hence, your old classmates are updated about your daily life and recent events, even if you haven’t seen each other for many years. You are also updated about your friends’ everyday life and activities when they keep posting on social media.
For every post you share or publish online, you always make sure that it’s worth sharing. Your goal is to share your life’s events with your social media friends with amazing and inspiring content and compelling photos or videos. Read the details of different file formats to optimize the quality of your social media uploads.
JPG
JPG or JPEG is a file format that uses little file storage for quick downloads and uploads. If you have files in PDF format, it’ll be better to convert pdf to jpg if you wish to post these files online. JPG format is ideal for uploading high-quality photos on any social media platform, retaining the same quality, brightness, and colors.
Hence, most people in the digital marketing industry usually used files in JPG format. It removes the unnecessary elements on a JPG photo to compress the file making it as small as possible.
That’s why the multiple conversions of a photo to JPG may lose its quality consequently since the JPG will also keep on compressing the file until it becomes too small. Otherwise, it’ll give you the best quality photos that you may use on your social media uploads.
PNG
Portable Network Graphics or PNG was designed and intended to replace the GIF format. Just like the JPG, PNG format is ideal for online uploads because it keeps all of the details on graphics and the best quality possible. This format has a few variations. The PNG-8 has a transparency feature, and it contains 256 indexed colors to give high quality of the photos.
On the other hand, the PNG-24 has more than 16-million colors, which supports that most real-life quality photos similar to JPG. However, the PNG-24 format supports an animation feature. Most people usually prefer to use files in PNG format when it comes to different graphic designs, such as company logos, product labels, and other purposes of digital marketing.
GIF
GIF is a file format that will make you create different short animations. GIF files are smaller than JPEGs because GIF only supports 256 indexed colors. However, it also provides high-quality images for online uploads for various purposes. The animated GIF doesn’t contain any embedded audio, but it has been popular and widely used by many social media people.
Moreover, the GIF format uses LZW as an algorithm to compress the files to become smaller in size. After the process of file compression, GIF keeps the colors, and the photo quality even posted or published online. The format isn’t basically a superior one, but it has been widely used by people many years ago until today for both the safety and quality of your files.
Takeaway
Managing your social media accounts could be one of your hobbies that you’re doing almost every day. It’s so fun because you can meet new people, and create new circles of friends. You can also watch different entertaining photos, videos, stories, and many others. The various formats of files discussed above will give you an understanding of the strengths and weaknesses of each. Hence, you would know what file format is suitable for your next social media upload.