Recently, Apple officially announced that it will hold an iPhone 16 series new product conference in the early morning of September 10, Beijing time.
At this conference, Apple will release iPhone 16, Apple Watch, AirPods and a series of new products, I believe you have seen a lot of exposure information about these new products, today we will summarize these information, and try to interpret from a professional perspective. To help you establish consumer expectations, but also to take a look at the current opportunities and challenges faced by Apple.
Let’s start with the iPhone 16 series, I believe you all know that the iPhone 16 series has two huge changes compared to the previous generation, one is the screen size has increased, the other is that there will be a new shutter button.
First of all, the screen size is larger, the previous small screen version from 6.1 inches to 6.3 inches, the large screen version directly increased to 6.9 inches, but thanks to the screen ratio increase brought by the further narrowing of the front border of the screen, the actual body size will not become too much larger, the specific size we can see this exposure map.
Many people are actually curious about why Apple has to give up the 6.1+6.7 combination it has insisted on for many years and choose to take the initiative to increase the screen size. Here I think the main reason is: can not fit.
Whether it is a better processor or a larger camera module and battery, have put forward new requirements for the fuselage space, the previous fuselage size can not fit so many new configurations, not to say that Apple has to leave space for strengthening heat dissipation behind, so increasing the fuselage size has become something that has to be done, but Apple is also restrained this time, not to increase too much. From the exposure point of view, it still maintains the good one-handed holding experience of the small screen version.
Here I have to say an interesting thing, that is, Apple began to increase the fuselage size, and Android began to be busy with a small screen version of the model, and we really went both ways.
In fact, for consumers, the most obvious perception that Apple increases the body size is that the battery has become larger, and the battery life will naturally become longer, such as the iPhone 16 standard version will probably add more than 200 mA to 3561 mA, but compared to the new Android machine, Apple still needs to work hard.
iPhone 16 Standard Edition: 3345mAh-3561mAh
iPhone 16 Plus: 4383mAh → 4006mAh
iPhone 16 Pro: 3274mAh → 3367mAh
iPhone 16 Pro Max: 4422mAh → 4676mAh
The screen size has changed, the natural screen itself will change, but the iPhone screen is nothing to talk about, the Pro version has Samsung M series OLED substrate, 120Hz LTPO these are not predicted to know, the standard version of the probability is still not high brush, the whole system of high probability or low frequency PWM dimming.
To say that the screen of the iPhone 16 series can not give a big surprise, we think it is possible, this depends on whether Apple is willing to give the Pro series double-layer OLED.
Next, let’s talk about the shutter button, which we all know is not a physical button but an inductive button that provides feedback through a vibrating motor. This design is believed to be very welcome, you can imagine that in addition to taking photos, the key will be given a large probability of custom key functions, to achieve some one-click start and other operations.
However, this custom button will cause some annoyance for the phone case manufacturers, such as having to cut a notched hole in the phone case frame.
In terms of appearance, this time Apple will also bring a new Pro color scheme, such as this online desert gold.
Then another big change is that the standard version of the rear camera module design has been rolled back, returning to the classic traffic light design.
Image can be said to be the core focus of this upgrade, we first talk about the standard version, the standard version of the image estimate or small repairs, better main photography and better ultra wide, there will still be no physical telephoto lens, but thanks to the new camera arrangement and new chips, space video shooting probability will not be absent, while ultra-wide Angle will also support macro photography.
Then is the focus of the Pro version, it is estimated that this Pro and Pro Max will not have different image configuration problems, both models will be equipped with a new three-shot module.
Among them, the main camera probability will be upgraded from IMX803 to IMX903, which is a 1/1.14-inch outsole sensor with 48 million pixels, and even compared to the Android flagship’s 1-inch main camera is quite a strong opponent on paper. However, equipped with such a huge main camera sensor, it also means that the rear camera module bulge is also quite considerable.
Super wide Angle will be replaced with a new base of 48 million pixels, which is not a good evaluation of the normal upgrade, it is estimated that the Pro version of the space photography ability is stronger.
Telephoto lens is estimated to be redesigned, using a stronger sensor combination of lightweight 5x optical telephoto lens, so that the Pro version can also use super telephoto, but we do not have too high expectations for the picture quality of this telephoto head, after all, it is still too small than the Android flagship main lens.
In terms of performance, the current news is still relatively few, we guess that this time the two models will be equipped with TSMC’s 3nm process A18 series, and the whole system is equipped with 8GB of operating memory, to meet the needs of the entire system.
From the current exposed information, the Pro version of A18 Pro, its CPU performance continues to lead the new generation of Android flagship chip is not much of a problem, as for the GPU performance that has been surpassed by Android flagship is now basically no Revelations, it is estimated that it is a daily upgrade.
Apple’s A-series chips have always had A feature, that is, it will pile a large area of NPU, that is, a neural network engine, used to process information related to end-side AI, and it is estimated that the NPU in the A18 series will continue to be strengthened at an epic level to meet the needs of end-side AI and the computing power needs of photography.
The official promotion function of the iPhone 16 series should be AI, but this function is estimated that the national bank version is not used in the short term, and even said that the probability of this conference will not have the information related to the national bank AI.
From the current information can be seen, the iPhone 16 series can be said to be a generation of sewing, performance enhancement, screen enhancement, image enhancement, battery increase, and even increased charging power, the only innovation can only be said to be the photo button, but you think about it is not innovation, in fact, it is the ability to replace the physical button with a virtual button. A similar design has been used on Android gaming phones.
And Apple has high hopes for the AI function, to tell the truth in the country is really not attractive, VP high price also let people for space video is not much interest, but here I insert a “space video” is indeed the future. However, I still think that the iPhone 16 series will be a big seller. Although it is not innovative, it does not affect that it is a better phone, and patch updates can indeed solve many users’ pain points.