The world of social media can be very daunting for those who are new to the space. There are so many social media platforms available, each with their own different features and benefits. It can be difficult to decide which platform if the right fit for your brand, which platform will give you the most reach or even what strategy works best for you. Every social media platform is different and they all offer their own unique benefits. Each platform also caters to its own demographic. If you have never marketed before you might not know what to do or which platform to choose so here are some of the best social media platforms available.
Instagram is the most popular social media platform that was released on the 6th October 2010. It is a popular photo and video sharing platform that became popular because of the amount of exposure that users can get by using hashtags, especially in conjunction with hashtag generators like Task Ant which can help users find the best hashtags to use with each post, or by following each other and staying active online. There are 1 billion active users on Instagram and 500 million daily active users. These numbers speak for themselves. Users can share Images, videos, boomerangs, reels, IGTV videos, buy followers from services like Growthoid, and they can host IGLive videos on this popular app. 25-34 year olds represent the largest audience on Instagram followed by 18-24 year olds. Men also slightly outnumber women in these age groups however women outnumber men in the 35 year and up age group. Instagram is a good place for marketing because of the massive audience that it has.
Twitter is a popular microblogging social media platform that was released in March 2006. Twitter offers a completely new and unique form of communication that allows people to share information and express themselves in 140 characters or less which is why it became so popular. Twitter has 192 million users worldwide and the popular app can be used to share information, images, videos, GIFS and memes. You can also share links to websites on Twitter. 38% of Twitter users are between the ages of 18-29 and 26% of users are between the ages of 30-49 years old, and can easily be targeted with growth services like Twesocial. It is also recorded that 42% of Twitter users are on the platform on a daily basis. Twitter is cost effective making it a good place for marketing. It is also a good place to engage with your customers and it gives you access to your audiences from around the world.
TikTok
TikTok is the youngest social media platform to take the world by storm. It was released in September 2016 and is a great place to go for entertainment and creative content. TikTok is a video sharing app where users can create short videos accompanied with music and upload it for others to enjoy. The fun and entertainment of the app is what makes it so popular amongst people, which is why many growth services such as TokUpgrade have launched to help users get as many followers as possible. Videos also seem to do the best out of all content types across social media which is a huge part of TikToks success. TikTok has 689 million users worldwide with 48% of users being between the ages 18-29 years old, making it a popular app amongst youngsters. TikTok is not often used for marketing but it is a great place to market because it has such a wide audience and the app has so many built in features to edit your videos and make them as cool and creative as possible.
Your voice matters
At the end of the day when you choose a social media platform, your voice matters. It is very important to remember demographics are important and they will ultimately determine what type of content you will post. For example TikTok is popular amongst Millennials and generation Z so you will need to cater to them by creating young and fun content. Twitter on the other hand is more popular amongst an older and more sophisticated demographic so you would want to cater to them by creating content that will appeal to them.
So there you have it! The 3 best social media platforms for social media marketing. Of all the platforms available, Instagram, Twitter and TikTok is the most popular so you might want to laser your focus on these apps.