British American Tobacco Korea (BAT Rothmans) announced that it will expand the sales area of the Slim version of its e-cigarette brand “VUSE” “VUSE Go Slim 2ml” to the entire Gyeonggi Province.
In November 2024, the product debuted in Seoul, and later expanded to Incheon and Busan. The expansion to Gyeonggi Province is aimed at expanding the distribution network in the metropolitan area.
When the VUSE Go Slim 2ml was expanded to the entire city in January 2025, it took up 31 percent of VUSE sales in Seoul in less than three weeks.
BAT Rothmans said,
‘VUSE Go Slim 2ml’ comes in six flavors and a slimming design. In the future, the company will provide differentiated e-cigarette experience to more consumers through the expansion of technology development and sales network.”