According to South Korean media Naver, Philip Morris International Korea announced that its new generation of cigarette-type e-cigarette device IQOS ILUMA series has won the cigarette-type e-cigarette (heated tobacco product) award for two consecutive years at the Consumer’s Choice Brand Awards in Korea 2023.
In October 2022, Philip Morris International released the IQOS ILUMA PRIME and IQOS ILUMA in South Korea, followed by the all-in-one IQOS ILUMA ONE in February 2023.
Since 2008, Philip Morris International has invested more than $10.5 billion in product development, and the IQOS family of products is sold in 80 countries, with plans to expand to 100 countries by 2025.