Philip Morris International (PMI) announced that it will be the first in Japan to launch a limited edition “IQOS ILUMA i Mineral Model” of its “IQOS ILUMA i” line of heated tobacco products. The product, which comes in three styles, will be sold in batches in four IQOS physical stores and official online stores nationwide from April 26, and will also be sold in tobacco stores and convenience stores nationwide from April 15.
The slogan of the IQOS ILUMA i Mineral Model is “Holding the light of silence in your hands.” The price of the new product is in line with the existing model. The “ILUMA i” is priced at 6,980 yen ($46), the “PRIME” at 9,980 yen ($66) and the “ONE” at 3,980 yen ($27), all including tax.