Philip Morris International (PMI) Japan announced the launch of the limited edition “IQOS ILUMA i Mineral Model” of the heated tobacco product “IQOS ILUMA i” series, with a total of 3 models. “IQOS ILUMA i PRIME Mineral Model”, “IQOS ILUMA i Mineral Model” and “IQOS ILUMA i ONE Mineral Model”. The new products will be gradually available at tobacco retailers nationwide, including large convenience stores, starting April 15. It is reported that the series has been on sale since March 26 in 4 IQOS stores and official stores across the country.
The “IQOS ILUMA i Mineral Model” has a warm gold design and the price is the same as the “IQOS ILUMA” series, the “IQOS ILUMA i” is priced at 6,980 yen ($49) and the “PRIME” is 9,980 yen ($70). “ONE” costs 3,980 yen ($28), all inclusive of tax.
Daniel Sevtsik, the company’s director of marketing, said the new product had received positive feedback from consumers since its launch.