Philip Morris International Japan (PMJ) announced the launch of the lil HYBRID 3.0, a heated tobacco device manufactured by Korea Tobacco KT&G. The product will be available from April 15, 2025, through the IQOS official website, four IQOS stores nationwide and multiple retail channels, priced at 3,980 yen (including tax) ($27).
“PMJ will continue its efforts to provide more satisfying products and services to smokers over the age of 20, in order to realize the vision of a ‘smoke-free society,'” PMJ said in the product launch.
In January 2023, KT&G renewed a 15-year supply contract with PMI for KT&G to distribute its three heating non-combustion products, including “lil Solid”, “lil Hybrid” and “lil Aible”, through PMI’s global sales network in markets other than South Korea.