On November 8, 2023, in Paris, France, OPPO and Hasselblad announced the joint research and development of the 2024 new generation of ultra-light image system, aiming to lead the new era of computational photography with aesthetic traction technology and effects.
OPPO’s next-generation imaging flagship Find X7 series will launch a new generation of ultra-shadow imaging system, and provide unprecedented Hasselblad master images, recreating the peak of mobile imaging.
Zhang Xuan, Director of OPPO image products, said: Thanks to the ultra-light and shadow image system created by aesthetic traction, this year’s Find X6 series has been praised by users from the professional circle to the public, and the Find N3 series also brings the flagship image experience for the first time for the folding screen.
I am excited to enter a new stage of cooperation with Hasu. By combining classic aesthetics in the field of imaging with mobile imaging technology to build an aesthetic system that conforms to the characteristics of mobile imaging technology, the two parties will create a new generation of ultra-light image system and mobile Hasu experience that will continue to lead the industry by 2024.
Bronius Rudnickas, Hasselblad’s Global Marketing Manager, said: “We are very pleased to witness OPPO’s achievements in the field of mobile imaging, enabling more users to realize their creative expression through mobile phones.
Our joint creation of the next generation of ultra-light image system is a huge project, not a simple style inheritance, but a more organic and deeper integration of both aesthetic and technology, which will provide image creators with picture quality, experience, and stylistic needs beyond mobile phones. I look forward to seeing the results of this new collaboration with all the creators next year.
New computational photography era, aesthetic traction techniques and effects
As a firm pioneer of mobile image, OPPO took the lead in initiating changes in the development path of mobile image, proposed the direction of aesthetic traction effect and the design of image system, broke through the industry practice of relying on a single technical index to pull effect, and advanced objective technical indicators to serve users’ subjective aesthetic, leading mobile image into a new stage.
Through the strategic cooperation with Hasselblad, the establishment of the quantification laboratory of image aesthetic representation, and the re-establishment of the development process, OPPO has built a scientific and effective aesthetic system.
The image aesthetics Lab is composed of 50% professional photographers, 40% professional colorists, and 10% image technologists. Through detailed representation disassembly of effects, strict control items are designed for each representation, and reasonable technical solutions are designed based on the complete aesthetic system and the conclusion of representation analysis.
Finally, the precise disassembly effect direction and adjustment degree, fine control of the actual effect, forming a complete aesthetically driven image technology link.
OPPO super light image system opens a new era of computational photography.
Based on the aesthetic traction system, OPPO has created a new image technology architecture – Ultra light image system, including ultra light total master camera system, ultra light image engine, and ultra light ProXDR display, providing end-to-end system-level image capabilities.
Jointly built with Hasselblad, the 2024 new generation of ultra-shadow imaging system will be launched on OPPO’s next-generation imaging flagship Find X7 series and provide new Hasselblad master images. The super shadow image system will also enable more OPPO product lines, including the upcoming OnePlus 12 series and Reno11 series, which will obtain the image strength of the work through the super shadow system.
OPPO Find X7 Series world premiere! A detailed explanation of the new generation of super light image system
For the multi-shot needs of moving images, OPPO Ultra Light imaging system provides the first full-master solution, providing users with multi-focal segment Settings for daily creation, and for the first time, each focal segment has the ability to drive the day and night with high image quality. FindN3, for example, uses the next generation of foldable pixel sensors to bring the first inch-like picture quality to the wide Angle of the foldable screen with the ability to detect light and dynamic range beyond size.
OPPO Find X7 Series world premiere! A detailed explanation of the new generation of super light image system
Based on the aesthetic traction system, the super light image engine breaks through the dilemma of traditional computational photography, realizes less computational trace through more calculations, uses more advanced algorithms to improve the information accuracy of each pixel, and achieves more natural tone color performance.
For example, the ultra-clear image quality algorithm uses digital film fusion technology, which can improve the clarity by 30%, while reducing the noise by 60%, and obtain more pure and clear picture details by 400% higher computation.
In addition, the ultra-light and shadow image algorithm uses photon matrix technology to mark and restore the brightness information of each pixel, which can achieve a more natural HDR fusion effect. Through the natural color algorithm created jointly by OPPO and Hasselblad based on the characteristics of computational photography, the Hypershadow imaging system can calculate the tone characteristics and color styles of Hasselblad professional cameras.
OPPO Find X7 Series world premiere! A detailed explanation of the new generation of super light image system
For the evolution of the way photos are viewed, Hyperlight Imaging systems offer industry-leading hyperlight ProXDR displays. Using photon matrix technology to record the brightness information of 12 million photons, ProXDR shows that it can achieve up to 8 times the dynamic range of light and dark, and maximize the restoration of natural tones and layers of light and shadow.
OPPO has taken the lead in establishing and applying the technical link of photo HDR, and is also actively embracing the Google UltraHDR standard to promote the maturity of HDR photo display ecology.
OPPO Find X7 Series world premiere! A detailed explanation of the new generation of super light image system
OPPO Hasselblad professional portrait, the portrait model of the industry for three years
Portrait is not only the user’s highest frequency scene, but also the integration of computational photography technology. OPPO’s professional Hasselblad portrait provides three years of industry-leading portrait photography results with an ultra-light imaging system.
Through the super light image engine, professional Hasu portraits will carve the light and shadow of the face, with the help of delicate tone changes, to create a three-dimensional portrait, breaking the traditional portrait mode on the face of excessive brightness and smooth light and shadow rough treatment.
Based on a 45-fold increase in the number of skin color cards, the Professional Hassumoto Portrait mode can more accurately reproduce the true skin color of the individual. In the professional Hasselblad portrait, OPPO took the lead in achieving the internal gradient effect, truly simulating the optical blur effect, presenting the three-dimensional sense of the character and the spatial sense of the overall picture.
OPPO Find X7 Series world premiere! A detailed explanation of the new generation of super light image system
OPPO video works appear in the palace art exhibition
In 2023, OPPO launched the Hyperimage Project to explore the new boundaries of mobile imaging with users around the world. As a key part of the Hyperimage program, the 2023 HyperImage Competition received more than 700,000 submissions from 51 countries and regions around the world.
OPPO Find X7 Series world premiere! A detailed explanation of the new generation of super light image system
During ParisPhoto 2023, which was held at the Grand Palais in Paris from November 8 to 14, OPPO was the only Chinese brand and the only smartphone brand to participate.
A series of excellent images, including the works of world-class photographers and the winning works of the 2023 OPPO Super Image Competition, were unveiled, building a bridge of communication between Chinese culture and the world, and showing the new possibilities of mobile images for photographers, collectors and artists around the world.