While there are multiple industries that struggled to prosper in 2020, the mobile gaming industry thrived, gaining a record 12% increase in mobile players between 2019 and 2020. This rise translated to over 2.5 billion players and the acquisition of $77.2B.
Statista reveals one of the top mobile genres contributing the largest share of revenue to the industry is mobile casinos. For a breakdown of why and how mobile casinos are attracting and retaining numerous players and whether the mobile casinos’ popularity is sustainable, this post reveals all.
Why Are Mobile Casinos So Popular?
Variety
From classic casino games such as blackjack online to roulette at the live casino. There are hundreds of casino gaming genres and themes to choose from at the mobile casino to keep each player’s attention firmly engaged as they explore and play.
Convenient
Gambling companies provide 24/7 access to their games via their mobile platforms, which provides players with a convenient way to gamble without stepping foot in a physical casino.
And so, whether passing the time by spinning the roulette wheel on a long commute. Or taking a chance on the slot machines while relaxing on the sofa. Mobile casinos offer a convenient gambling experience wherever in the world players may be.
Accessibility
There are more people worldwide with mobiles than games consoles and PCs. In the US alone, 96% of American adults have a mobile, which means there’s a large prospective mobile audience for casino companies to attract. On the flip side, more people are likely to access mobile casinos through their mobile than a PC or console.
Security
Protecting personal details to avoid the prospect of a customer becoming a victim of cybercrime is a top priority for gamers online and reputable mobile casinos.
As such, iGaming platforms continuously update their security plans to counteract unwanted intruders and scams from jeopardizing their customer’s gaming experiences by:
- Identity checks.
- Using various trusted payment providers such as PayPal.
- Adding multi-factor authenticationto accounts.
- And adhering to the security guidelines set by a casino’s regulatory body.
The option to play on safe, secure, trustworthy mobile casinos gives players confidence that it’s safe to join and deposit cash.
Mobile casino providers have invested heavily into security programmes for their players, with many requiring thumb prints, facial recognition etc. when logging on.
Optimized Mobile Casino Sites
Mobile casino sites have evolved over the years, providing an enhanced, user-friendly gaming experience for all.
For example, Google’s Mobilegeddon proposition in 2017 urged all sites to ensure every online platform was mobile optimized. As a result, leading casino providers who had not already obliged and created mobile-friendly platforms which were quicker and easier for customers to navigate and play.
Gambling providers have and continue to alter and improve the mobile casino gaming experience, which has assisted in the attraction and engagement of users online.
Cash Prizes and Bonus Offers
Whether free spins on the slot machine, a matched bonus, or free money to play. Mobile users are entitled to signup offers, incentives, and cash prizes just as much as desktop and land-based casinos.
There is always an offer to entice players to join the casino. And for most, this is a large part of what attracts people to pick up their mobile and sign up to a casino.
Faster Mobile Internet Connection
While mobile casino games used to have a loading page, today, gamers can quickly access and enjoy their favorite games with 4G.
Internet speeds have come a long way. In recent years, 4G overshadowed the capabilities of its predecessor 3G. Next up, 5G, with a connectivity speed that’s 600 times faster than 4G, will become the mobile gamer’s go-to online connection.
With 5G connectivity set to improve a player’s ability to play in more areas (e.g., the subway). Plus, to stabilize a quicker, fluid connection, casino gamers will soon be free to roam and play from anywhere.
Increased internet speeds and connectivity has contributed to the success and popularity of mobile casinos.
Mobile Casino Apps
Online casinos have made it quicker and easier for players to log in by creating user-friendly apps they can download straight to their home screen.
Increasing the convenience and accessibility to mobile casino games allows gambling providers to retain customers by offering personalized incentives, offers, and notifications to individual players.
Live Casinos
Multiple mobile casinos have created functionality on their sites and apps to accommodate live casino options.
A live casino game features a casino table and dealer streamed in real-time to a mobile player’s device. In addition, players can interact with the dealer and other players in-game, providing players an opportunity to socialize.
With the possibility of gaining a land-based experience of attending a casino via the convenient live casino option on mobile, the popularity of mobile casinos has grown immensely.
The Mobile Casino Trend Is Here to Stay
The mobile casino gaming industry has succeeded tremendously in its quest to attract and retain an assortment of customers to date.
Technology has largely either intentionally or unintentionally played a significant role in the sector’s popularity.
For example, internet speeds and smartphones have, courtesy of their innovators, improved extensively. Thus, enabling mobile gambling providers to offer an advanced online casino experience to everyone.
As internet speeds continue to rise and new and improved smartphones are developed to facilitate the needs of an ever-growing mobile gaming population. The mobile casino industry will continue to reap the benefits of those advancements.
In terms of intentional progression, successful mobile casinos have accrued a large following because they plan and activate customer-centric improvements.
From promoting safe and secure gaming, offering new ways to play casino classics at the live casino, and generously gifting free money to people to play. It is unlikely gambling providers will stop finding new and improved ways to evolve; thus, it’s doubtful the interest in mobile casinos will fade.