Japan Tobacco (JTI) recently announced that it will stop selling its Ploom Tech line of heating and non-combustion devices and plans to launch a new brand with. The two supremacists interviewed Kana, the head of Japan Tobacco’s public relations department, about this. It tells the two supremacists the reason for changing the brand product and the relevant information about the product.
The following is the original question and answer:
Q: What was the reason for the decision to discontinue Ploom TECH, Ploom TECH + and Ploom TECH + with?
A: After the launch of the new device “with 2 “in the summer of 2023, we revisited the product category. Therefore, we have decided to discontinue “Ploom TECH”, “Ploom TECH +” and “Ploom TECH + with”. with 2 “is the” successor “to the Ploom TECH + family of injectable tobacco devices, inheriting the technical features of the family.
Q: Can you tell us about the new brand “with “and what upgrades it has compared to Ploom TECH?
A: “with 2” was developed based on customer feedback from Ploom TECH and the Ploom TECH + series. We are confident that Ploom TECH users will also be pleased with the new product. More details will be announced in summer 2023.
Q: Which countries will launch “with “and “with 2” first?
A: Ploom TECH, Ploom TECH +, and Ploom TECH + with are infused tobaccos devices sold only in Japan. The with2 “will also be sold in Japan under the “with” brand.
Q: Can we see pictures or promotional materials for “with “and “with2”?
A: We will announce the details of with2 in the summer of 2023, when we will provide you with photos and other information.