According to the official website of Japan Tobacco Company (JT) on August 5, JT announced the launch of a new color “Champagne gold” for its heated tobacco equipment “Ploom X ADVANCED”.
The new color will be progressively available on the CLUB JT online store and at Ploom shops and Ploom Stands nationwide starting August 5, 2024.
The CLUB JT online store will be the first to sell this product at 10:00 on the same day.
It is reported that the champagne gold color first appeared on the old device in December 2021 and received high praise from the market.
JT said,
”Champagne gold has a luxurious, dazzling tone. This product can shine a gorgeous light on any occasion, showing a special sense of presence. The exquisite design and various small accessories can be perfectly matched to highlight the personality of the customer.”
The device costs 1,980 yen ($13.69) on its website, including tax.