Since the debut of the first generation nova series in 2016, Huawei nova series has gained more than 200 million users. Each new generation of nova will become the trend vane of the year. Every year a new ID design and color scheme appear, it will quickly “break the circle”.
Today, Huawei terminal official micro released the new product poster, and finally unveiled the mystery of the new generation of nova – Huawei nova 13 series.
From the official release of information, by HUAWEI nova global spokesperson Yi Yang Qianxi and Huawei nova 13 series with a new low saturation green stunning appearance, with the new backplane plaid design, perfect interpretation of young people’s eclectic fashion attitude, in addition, the new machine will be upgraded in image and other aspects, It brings new functions such as front and back multi-focal segment portrait, AI retouching, Beidou satellite picture message, and more surprises to be expected.
As we all know, the reason why Huawei nova series is so high in the attention of young users is that it has adhered to the design concept of “beauty, before everything” since the establishment of the brand. In the poster for the release, Jackson Yi wears a low-saturation color shirt, holds a Huawei nova 13 series real phone, lying on his back in the green grass, showing a relaxed and confident posture. The whole picture has a mild tone, with the low saturation of autumn and winter color matching, giving people a comfortable and natural visual feeling.
This Huawei nova 13 series is different from the publicity and attention of the previous “blue” series in color matching, and the low-saturation green is more restrained, mild with deep, low-key without losing highlights, giving people a visual comfort. Huawei nova 13 series is very good to match, not only can become a highlight in the wear, but also expresses the current young people’s pursuit of return to self, enjoy a relaxed attitude, especially in the autumn and winter season, low saturation color undoubtedly adds more possibilities for fashion wear.
In addition to the main color scheme currently seen, we can boldly guess that this series is likely to launch a number of low-saturation autumn and winter color schemes to meet the pursuit of young users for mobile phones and wear styles, which we may wish to wait and see.
In terms of appearance, it can be seen that the backplane of Huawei nova 13 series adopts a plaid design, and gives the product a rhythmic visual rhythm through the symmetrical arrangement of the elliptical star flare ring.
In the past, plaid as a classic fashion element, often seen in autumn and winter clothing and accessories, has been the history of the designer’s favorite classic elements, whether it is a coat, scarf or bag, plaid has shown an elegant and personality temperament.
And Huawei nova 13 series by using this element on the back of the phone, once again the perfect integration of technology and fashion. It is worth mentioning that this design detail means that the process of the backplane has been completely upgraded? Huawei nova 13 series backplane can bring a more flexible visual experience through light refraction. These are worthy of our further expectations.
Huawei nova series has always been exploring young design language, and the combination of plied design and super star ring not only continues the classic fashion style, but also shows the eclectic attitude of the product through unique process design. For young people who like to explore multiple styles, this is undoubtedly a more personal expression. In addition, with a low saturation color scheme and Huawei’s unique process design, the Huawei nova 13 series can undoubtedly add a bright color to the autumn and winter wear.
In addition to fashion design, Huawei nova 13 series in the image upgrade is also attractive. According to the selling point information revealed in the poster, Huawei nova 13 series will bring front and rear multi-focal segment portrait, AI retouching and Beidou satellite picture message function. Combined with the advantages of the previous generation of products and user needs, we can make some bold guesses about the image function of this time.
Image ability has always been the hallmark of the nova series, and it is also a way of presenting young people’s self-attitude. Huawei nova 12 series has become the heart of many young people who like portrait photography with its front-facing 60 million 4K ultra-wide-angle lens and 0.7x – 5x portrait full-focus zoom. This time, Huawei nova 13 series is likely to further upgrade on this basis, solve the pain points of front and rear shooting, further optimize different scenes to adapt to different focal segments, and provide users with a more perfect multi-focal segment portrait shooting experience.
From the perspective of daily life shooting scenes, different focal segments can adapt to different shooting needs, especially in portrait photography, through flexible adjustment of focal segments, can better capture the expression of the character and background details. The multi-focal portrait function of Huawei nova 13 series may bring users more freedom to create space, so that every portrait photo can present a rich sense of layer and story.
AI retouching function has become an indispensable part of the current smart phone, especially for young users, quick and easy retouching can greatly improve the quality of photos, reduce waste film. Huawei nova 12 series already has functions such as intelligent magic matting, and will Huawei nova 13 series make a breakthrough on this basis to bring more intelligent retouching experience?
Combined with the actual use scenario of consumers, the future AI retouching function is likely to be more targeted. For example, portrait optimization for complex backgrounds, automatic recognition and adjustment of light, shadows and other factors, and even provide users with more professional photo retouching suggestions. These upgrades will bring users a more natural and personalized image presentation.
It is worth mentioning that Huawei nova 13 series also introduced the Beidou satellite picture message function, which undoubtedly greatly broadened the scope of use of mobile phones in special scenarios. In the environment where the signal is poor or completely out of contact, such as outdoor activities such as mountain climbing, hiking, and sea fishing, users can send picture messages through Beidou satellites, no longer relying on the ground network, to achieve “a picture is worth a thousand words” communication.
Through the above analysis and speculation, Huawei nova 13 series will undoubtedly become the most worthy of young people to look forward to this year. From the eclectic fashion design to the more intelligent image function, every detail reflects Huawei’s deep insight into young users.
Many mobile phone manufacturers are doing trend brands for young people, why only Huawei nova series really made, and printed in the user’s mind? In fact, if you take a closer look, you will find that young users who buy nova series mobile phones often pay more attention to their sense of brand identity. This sense of identity comes from the unique temperament of nova series, which encourages young people to pursue and express themselves, and allows nova users to find a sense of brand belonging from the bottom of their hearts.
It can be said that Huawei nova 13 series and Generation Z consumers perceive each other, identify with each other and achieve each other. The eclectic attitude is not only the design concept of Huawei nova 13 series, but also the embodiment of a lifestyle, and a product that is more suitable for young consumers in the same market, so that you can find yourself in 2024.