Marketing a business is nowhere as hard as it used to be. For the longest time, the options were pretty much limited to video and print media. Companies had to compete for prime time tv ads. This exposed their brand to millions of people, but there were many significant drawbacks. For starters, these ads were very expensive, which meant very few companies could afford them.
Secondly, the marketing strategy was not very targeted. The ads would show up to virtually everyone, including people who don’t need the product or service being advertised.
All this has changed, though. With technology, marketing a business has become more affordable. Tech also facilitates targeted advertising which means better ad performance.
But, how exactly can you use modern technology to achieve this?
Let’s find out:
1.Using Social Media To Boost Sales And Engagements
Social media is the gift that keeps on giving. Not only has it connected people with their loved ones, but it has also made it super easy for businesses to maintain a connection with their audience.
Through apps like Twitter and Instagram, you can provide efficient customer support to your existing clients. Moreover, you can spread the word about your business to millions of social media users in the world. And that’s not even the best part.
Social media is free of charge. Anyone can set up their account and distribute content without as much as a cent in fees. This saves tons of money from your marketing budget.
Social media marketing tools have also grown so smart. These tools can give you crucial data on the engagements your posts are getting. You’ll see which posts are the most popular and which ones do not perform so well.
This information can help you improve your social media content creation process to get the best results with each post.
The tools also provide details on the geographical distribution of your audience. How is this useful? Well, once you know where your audience is located, it becomes easier to target them with personalized posts.
2.Using AI To Personalize Advertising
Countless case studies have proved that personalized marketing performs better than generalized marketing. Think about it, are you more likely to interact with a piece of content that seems personalized to you or a general copy?
Technology can help you personalize your marketing copies for better engagements and conversions.
First, it can help you segment your audience into different groups—each group with a shared interest or pain point.
Secondly, it can customize your marketing copies to ensure you have a template for each group.
Finally, it will help you target each group independently. This means you’ll no longer waste your time and money marketing irrelevant products to your audience. You can rely on AI-based guided selling to extract the maximum potential from your sales teams.
The strategy saves you time and money. But, more importantly, it ensures you get impressive results from each marketing campaign.
3.Using CRM Software To Enhance Your Marketing Strategies
Customer relationship management software can improve your marketing strategies tremendously. These systems provide priceless data on your audience’s reactions to your marketing technique.
For example, they can tell you which campaign or even part of a campaign your audience responded well to. You can then readjust your marketing strategies based on this information for better results.
And that’s not all.
CRM systems allow you to nurture relationships with customers. The relationship will then help you understand your audience better. That means you can fine-tune your business operations and marketing strategies to offer real solutions to your prospects.
Besides promoting your marketing efforts, CRM also streamlines daily business operations. For instance, your customer service team can use the platform to track interactions with individual customers. This makes it easy to deliver an excellent customer experience.
Moreover, it helps you interact better with your business partners.
4.Using SEO To Increase Brand Visibility
At least 53% of customers search for a product online before making a purchase. This basically means you need to maintain a commanding online presence to increase your leads and sales.
That also explains why even brick-and-mortar stores maintain active websites online.
However, as you can already tell, there are plenty of websites online. Almost all industries have tons of websites competing for the top position on search engines.
So, how can your businesses hack it to the top? The answer is SEO.
SEO tools help you with keyword research, website optimization, and even competitor analysis. This produces vast data that you could use to improve your own website and rise up the ranks.
SEO is a bit complicated, but you can do it yourself with the assistance of a good course.
However, if you don’t have the time to go through the course, outsource the job to a digital marketing agency.
You can hire any digital marketing agency since most of the services are provided online. However, it’s good to work with an agency that understands your target audience. This is particularly crucial if you’re trying to target a very specific population.
For instance, if your leads are in Australia, it would be more beneficial to work with someone who understands the region. That means an agency located in a place like Brisbane is better suited to handle your needs. Nevertheless, vet the agency you want thoroughly to ensure you’re getting your money’s worth.
5.Using Pay Per Click Ads To Boost Sales
If you are looking for a way to get ahead of the competition, consider PPC.
Pay per click is very effective when you want to promote your business in a highly competitive industry. It helps you overcome the stiff competition and gain more visibility than other bigger businesses.
For instance, if you use PPC for Google, you’ll rank at the top for certain keywords even if your site is not the most optimized.
PPC is also useful if you’re still trying to get your business off the ground. As we’ve already mentioned, it will help you beat bigger businesses. And besides boosting sales, it also improves brand visibility which should help your business move forward.
You can also use social PPC for social media platforms. And the best part about this strategy is your brand will always appear in front of a relevant audience. Also, you can monitor and adjust your campaigns in real-time.
Those are some of the best ways of using technology to advertise your business. Go ahead and put them in action, and you’ll start seeing dramatic improvements in no time.