In this high-tech society, “online shopping” has become the habit of most people. Every day, some people buy things they need through various apps. This huge amount of purchases also contributes to the development of today’s e-commerce industry.
With the increase of domestic merchants, competition in the e-commerce industry has become increasingly fierce, and the cost of advertising has become higher, leading many merchants to enter the overseas market!
So how do you get traffic overseas? — Facebook will be able to deliver all of the ads you want.
Facebook is a very powerful marketing tool, and there are a few things to consider before launching:
· Personal account: Individual users can not only use the account to share mood, share life and create social groups, but also create business homepage and business management platform.
· Merchant homepage: Facebook merchant homepage is the front to attract fans and brand marketing. Advertisers can post shop profiles, push news feed, place ads, interact with fans, and more.
· Business Management platform (BM) : Advertisers can use BM to manage assets such as homepage and add staff to jointly manage business.
· Advertising account: After advertisers place advertisements with advertising accounts, they use advertising management tools to analyze the effectiveness of advertisements and understand the data of each advertising dimension in detail.
Here are five tips and strategies for effective Facebook ads
In this high-tech society, “online shopping” has become the habit of most people. Every day, some people buy things they need through various apps. This huge amount of purchases also contributes to the development of today’s e-commerce industry.
With the increase of domestic merchants, competition in the e-commerce industry has become increasingly fierce, and the cost of advertising has become higher, leading many merchants to enter the overseas market!
So how do you get traffic overseas? — Facebook will be able to deliver all of the ads you want.
Facebook is a very powerful marketing tool, and there are a few things to consider before launching:
· Personal account: Individual users can not only use the account to share mood, share life and create social groups, but also create business homepage and business management platform.
· Merchant homepage: Facebook merchant homepage is the front to attract fans and brand marketing. Advertisers can post shop profiles, push news feed, place ads, interact with fans, and more.
· Business Management platform (BM) : Advertisers can use BM to manage assets such as homepage and add staff to jointly manage business.
· Advertising account: After advertisers place advertisements with advertising accounts, they use advertising management tools to analyze the effectiveness of advertisements and understand the data of each advertising dimension in detail.
Before launching on Facebook, you need to:
· Must be accurate to your desired audience
Target the target according to your company’s goals. For example: Do you need to improve brand awareness? Do you need to upgrade your purchase intention? Do you need to increase conversion?
· Advertisements describe text that is participative and easy to understand
At this level, we can expand the target audience, and try to make the advertising description as engaging as possible, or simple and easy to understand text.
· Make detailed details of advertising expenditure budget, release time and so on in advance
Decide in advance how much space you want to display your ads on the platform, set your budget, how long you want to run your ads, and schedule your ads (start and end dates).
Do a good job of landing page links (website links, selection links)
In advance of the landing page, website, selection links to do a good job, to avoid later things are too trivial and complex, resulting in vain, no effect.
· Use other pages for promotion
For example, facebook and engaging Email are combined, and facebook and YouTube are combined to promote the product and achieve the final result.
Facebook is the most trafficked medium in the world, and many people want a piece of it, but is it really that easy to succeed? In fact, no, only to set up a logical framework in advance, master the skills and strategies, in order to really do a good job of Facebook advertising.