If you are thinking about how to make a compelling explainer video, then it is the right blog you landed on!
We will be covering everything you want to know about the explainer video, and we will help you to learn how to ensure that your explainer video is the best.
This blog includes tips and tricks to create a stellar explainer video.
So, let’s just dive into it!
What are explainer videos?
Explainer videos are short promotional videos that explain a company’s business idea, brand, product, or service.
These videos are posted on the website page and YouTube channels usually. Videos like these help companies’ websites to rank higher in the SEO algo of Google.
Explainer video boosts up to 144% conversion rate and decreases up to 60% bounce back ratio on the website.
There is no second thought that explainer videos help businesses raise their brand awareness more effectively and are significant assets.
Explainer videos are an innovative and creative way to introduce your brand and business to your audience. The aim and objective of an explainer video are to showcase the problems your targeted audience is facing and how your company, product, or service will contribute to solving them.
For a short video, these indeed are heavy lifting, but if you showcase everything perfectly in an explainer video, it will raise your sales high and help your business create a trademark in the industry.
Explainer videos on your website and social media platforms, build your online presence, and elevate sales for the company.
8 best ways to ensure your explainer video is compelling
We have gathered 8 creative ways to create an effective explainer video that does what it need to do.
1. Use an influencer
With time, people have started watching unboxing, how-to-do, and review videos before investing in the product.
Use an influencer in your explainer video, this will give a more authentic feel to the viewers, and watching their favorite influencer unbox or utilizing the product builds a trustable image in the eye of the audience.
Using an influencer in your explainer video will help set your business amongst your targeted audience, but it will also convert infulencers fans into potential customers.
2. You know what your viewers don’t
To make an impactful explainer video, it is essential to portray all the information creatively and efficiently.
People forget the videos with heavy undigestible information and the ones with similar features. Now you have a great chance to demonstrate the rich knowledge in a creative way that explains what your product does and helps viewers memorize it.
3. Be straightforward and creative
With content, creative graphical visualization is also important to uplift the spirit of an explainer video. First, explain to your viewer what you are selling and why it is vital for them. Then present the information in visuals to make it more engaging.
Try to keep the video short. We know it must be challenging to think about doing everything in a video in less than a minute, but this is how explainer video works – a small packet of all goodies.
4. Keep a tone of branding
When creating a video, especially for social media platforms, make sure that six to nine seconds have movement and brand promotion.
The movement help to draw viewers’ attention toward the video and promotion connect them with the product.
It’s essential to keep a story and visuals, but try to wrap everything with your primary goal – branding, and marketing.
5. Research
While creating an explainer video, do some research about the audience you are going to communicate with.
The research will help you understand the viewer’s mindset and help you generate more useful business ideas.
Look for the videos your competitors made for the business and observe their style of branding and communication.
6. Write a strong script
Script and visual content are equally important for the success of any explainer video. Therefore, write a script that is problem-solution-centric.
When writing a script, keep the following things in mind:
- What problems is your audience facing?
- What solution are they looking for?
- How can your solution change their lives?
- What makes you the best in business?
If you cover all the questions mentioned above, this video will become the hook to hunt the big fish (more audience equal to more money).
7. To the point
As you know, explainer videos are usually short in duration, and the audience prefers straighforward answers to their questions.
Have a to-the-point tone in your video. Then, in the short time frame, try to cover all the answers your audience might want.
Try to avoid the maze approach; people get bored and confused easily when they don’t get the information the way they are looking for.
P.S: if you think there should be more information in your video, just add other relevant information in the description below.
8. Add visuals
The best explainer video is not just a video that explains the core idea of the video but a video with relevant information and visuals.
Explainer video use graphics to make the information more entertaining and understanding. You can illustrate the topic with creative doodles, images, 2D & 3D animation, or typography.
Explainer videos are famous for demonstrating the information in creative animation, making it more appealing for the audience.
The Editor’s Choice
Hopefully, you have understood how to ensure that your explainer video is as best as others. But if you want some professional assistance in making an explainer video, then BuzzFlick is the right choice!
BuzzFlick is a video animation agency that is counted amongst the best video animation agencies around the world.
The studio has the most talented and skilled animators, creative heads, editors, and directors, who turn the ideas into a piece of art.
BuzzFlick has done numerous video animation projects and has received uncountable appreciation from clients.
The company offers the services of whiteboard animation, explainer video, 2D & 3D animation, motion graphics, demo video, educational video, training video, logo animation, promotional video, and post-production services.
For the best services and offers, contact them now!