Instagram is one of the most popular platforms to grow a blog. But the process of growth is quite intuitive and lots of methods are easy to find on the internet. Many people hesitate about the other thing even before they begin developing their tactics. There are many strategies that help beginners to receive the best result, some of them including cheap Instagram likes. Choosing what your blog is about can be a rather hard task.
Of course, it should be connected to your interests and hobbies. But mostly, people have more than one thing that they are passionate about. Also, it is hard to choose what type of content will be dominant in the account. And on Instagram, some categories of content are more successful than others. In this text are gathered the most interesting niches to occupy in your Instagram profile, that will get you the best results. Additionally, you will find out why are those working so great.
Travels
This industry is highly popular on Instagram because social media are a great help for many people to choose destinations and educate themselves. The main requirements for this niche are to be traveling, have some photography skills, and have a clue about writing compelling captions. This industry on Instagram can cover all types of content that you want
- Stories
- Feed posts
- IGTV
- Lives
Increasing your engagement isn’t hard work either, once you have managed to capture the attention of the audience. However, the competition is very high, and you will have to put much effort into creating truly authentic content. Shortly, you will have to spend much time monitoring and analyzing your concurrents.
Note: due to the limitations that COVID-19 has brought to the world, this niche is now being a bit on hold, so your chance to shine is exploring your home country.
Beauty
This niche is easy to wield, as the competition rate is not too important. USers, who follow one MUA, will gladly follow other MUA’s as well. But to get the interest of the public, you must demonstrate something fresh, a new angle to look at. Along with creating original content, don’t forget to explore the latest viral trends in make-up to piggyback on them. This trick will help to attract new viewers, and authentic posts you make will retain your audience.
The dominant type of content for you in this niche would be video. Result photos are not as interesting to users, as the recording of the process is, so you should take care of good gear.
In fact, occupying this industry on Instagram can be called one of the most fruitful in real life. Your profile initially becomes your portfolio, which can get you a real job in the sphere of beauty.
Fitness and Health
This niche is among the most successful. nowadays, due to lockdowns. But this one requires more work than many others, and sometimes, specific education. If you are going to consult people about their health, nutrition, and activity, You have to be 100% positive about what you are talking about. Being fit yourself and posting photos of your bikini style is not being a fitness blogger. This work is really hard but it also pays off with a good profit. Your posts can be divided into groups that are easy to maintain and follow:
- Daily routine
- Motivation
- storytelling (for example, how you lost your weight)
- Fitness tips and tricks
- Gear demo
- Training
The dominant content format for all these categories would be video too. Stories can serve for your motivational communication and collecting feedback.
Parenthood
Being a parent is a grand part of life. So no wonder that it is reflected on social platforms. Many people find relief from stress in posting their experience of parenting. For parents, especially the ones who stay at home, it is important to feel that they are not alone. Instagram profiles about parenthood have a vast range of topics to cover besides the prominent one – raising children. So if you are a parent, this is your chance – sharing your life as is can be inspiring information for someone else. You can find friends and create a strong community for your support.
Note: do not pretend you are an expert in something unless you really have the relevant education. In the niche of parenthood, this is extremely important. Things like vaccination, type of education, nutrition of the child – are NOT to be discussed. These topics can creator a resonance on your page, but this might bring you haters as well.
Food
Oh yes. This niche was there at the very beginning of Instagram, and it will probably remain one of the tops for eternity. This is simple – people love food. They like pictures of food, reviews on food, ways to cook and consume it, behind-the-scenes of the restaurant industry, and even interesting facts about food.
The choice of posts depends on your decision only. If you want to demonstrate recipes, you should prefer the video format. For many other types of food profiles, still, pictures will perfectly do. Your job here is to create the best visual content ever. You need to have juicy, vivid photos, that will make users drool behind their screens. So, taking some food photography classes would be a fine plus to your blogging experience.
Animals
Instagram is a trendsetting platform for such things as pet influencers. This is a phenomenon of modern social media. Cute pets are conquering it at all types of content. If you have a pet, you can be sure – it is worth having a separate page for the photos of it. If you put some work into the structure and style of your content, success is practically guaranteed. Nobody can stand before the cute photos of animals, so grossing likes and comments is easy. With time, if your pet becomes an influencer of this industry, you can make a good profit from it. Different kinds of merch and collectibles are good inspiration to go.
Lifestyle
Probably the most popular sort of bloggers on Instagram. It is not surprising though, because, like any other social platform, this one serves as a display of opinions, thoughts, and personal experiences of other people.
To become a successful influencer in this sphere, you will have to create authentic content. Polishing your life up to perfection is a wrong message to deliver to your followers. Remember that many people will be taking inspiration from your life, so don’t feed them with lies. It is better to demonstrate your lifestyle as it is. Your followers will be grateful for your sincerity.
Conclusion
Choosing your niche on Instagram is tough. But you must understand that any sphere that you choose has to bring you joy and satisfaction. Otherwise, you will burn out soon and lose your influence.