As vaping has evolved from a niche subculture into a mainstream phenomenon, its presence in movies, TV shows and music seems to be growing. Whether as a symbol of rebellion, maturity, or simply as a contemporary habit, vaping life has become firmly rooted in popular culture. However, even as e-cigarettes are celebrated in the media, we must recognize the complexity of e-cigarettes, including their health effects and social implications.
From the silver screen to our favorite playlists, vaping life has permeated every form of media, shaping people’s perceptions and lifestyles. Let’s explore how movies, TV shows, and music celebrate this aspect of contemporary culture.
E-cigarettes on the screen
Movies have always been a reflection of social trends, and vaping is no exception. Characters who smoke e-cigarettes or fashionable e-cigarettes have become a common scene in movies, often portrayed as symbols of modernity, rebellion or sophistication.
In films such as “The Wolf of Wall Street,” vaping is portrayed as a sign of success and luxury, with characters wrapped in wisps of smoke as they navigate the high-stakes world of finance. Similarly, in “John Wick,” the main character’s love of e-cigarettes adds a layer of mystery to his personality that contrasts with the dark underworld he finds himself in.
But it’s not just about aesthetics; The film also explores the complexity of e-cigarettes. Documentaries such as A Billion Lives delve into the politics and controversies of the e-cigarette industry, giving viewers a deeper understanding of its impact on public health and society at large.
E-cigarettes go to the small screen
TV dramas have also begun to incorporate e-cigarette life, incorporating e-cigarettes into the plot to reflect the habits of contemporary characters. E-cigarettes have found a place in all kinds of TV shows, from dramas to comedies.
In shows such as Stranger Things, which is set in the 1980s, vaping is both a nod to the modern era and highlights the dangers of teens experimenting with e-cigarettes. Meanwhile, in The Marvelous Mrs. Maisel, e-cigarettes are portrayed as a form of rebellion against social norms, with characters using them to challenge traditional gender roles and expectations.
Reality TV has not been immune to the lure of e-cigarettes. In competitions such as rupaul’s Drag Queen Show, contestants smoke e-cigarettes backstage, adding a splash of color to their glamorous looks.
E-cigarette life soundtrack
Music has always been intertwined with cultural movements, and vape life is no exception. References to e-cigarettes can be found in a variety of musical genres, from rap to electronic dance music (EDM), both as the subject of lyrics and as a sign of lifestyle.
In hip-hop, artists such as Post Malone and Drake have incorporated vaping into their lyrics, associating it with success, indulgence and swagger. Meanwhile, in the electronic dance Music space, festivals such as Tomorrowland and Ultra Music Festival often set up vape lounges next to the main stage to cater to vape enthusiasts.
In addition, e-cigarettes have even spawned a music genre, aptly called “steam wave.” Steamwave is characterized by a nostalgic style that pays homage to 80s and 90s culture and often features Steamwave aesthetic imagery, including vintage vape devices and neon-lit landscapes.