ELFBAR has announced that its first e-cigarette with adjustable level 5 coolness, “Ice King,” has won a gold award in the 2025 MUSE Design Competition.
With five levels of coolability, three modes and adjustable airflow, the “Ice King” is now available in global markets such as the Middle East, Peru, South Korea and South Africa, with a design inspired by cracked ice and a cooling button shaped like a jagged ice cube.
“Ice King” features a side screen that displays battery and e-liquid levels, as well as selected modes and cooling Settings. The screen shows the interactive effect, when the device is used or the side button is pressed, the ice will accumulate, and the amount of ice reflects the coolness level.
Lvis Zhang, product manager at Ice King, said,
“From the inspired aesthetics of Ice to intuitive controls, every detail of Ice King has been carefully designed to deliver a customizable experience that meets each adult user’s unique preference for the ice-cold experience.”