The corporate world is now welcoming digital signage in its marketing strategies. In a world where competition is tough, marketing should be at par with the demands of modern consumers and utilize state-of-the-art technology if they want to get ahead.
Gone are the days of static displays and posters. While businesses still use them, they are not as effective as digital information boards. Electronic signages contain moving images and graphics that show ads, promotions, menus, announcements, and other relevant information. Digital displays are not only used in the corporate world but also in several locations, like religious, health, and academic institutions, sports arenas, stores, food places, and other public sites.
Digital displays offer convenience and excellent customer service. It gives liberty to customers to interact with the contents. They also influence the retention of the customers to the information conveyed. It effectively communicates a particular message or brand to passersby.
What are the other uses of digital signages?
The most common purpose of digital signages is to promote brands, products, deals, and services offered by a company. The promotions are more attractive by including client testimonies or demonstrations on how to use the products.
Aside from promotions, digital signage screens also enhance the mood of onlookers by featuring biblical verses or inspiring quotes. Digital screens are not limited to marketing but can also be a source of entertainment and inspiration. It can also be a source of motivation, for example, in health and fitness institutions.
Digital displays also allow engagement from users. In some cases, customers can manipulate the screen to search for products or play games. The positive thing about this is it benefits the company because they will know the preferences of customers using the analytics recorded from the digital screen.
Digital displays can also bring customers to social media once the screens are synced with their socmed accounts. Announcements can also be displayed on these screens, especially in companies or offices. Digital monitors encourage a paperless world because instead of sending letters or memos, announcements can be flashed on the digital screen. It is more advantageous because people are more likely to notice and retain the information they see from digital displays. News or announcements will spread fast, and nobody gets left behind from the latest news. Schedules or events can also be posted through this platform. It is a great way to keep employees and customers informed of important dates. Aside from announcements and news, emergency information or alerts are also shown on screen to ensure an immediate response from those who will view it.
Digital displays can also provide directions through maps, which is better than static maps. Aside from directions, these monitors can also display directories in a company or establishment with their corresponding locations or directions.
What are the advantages of digitally-powered signages?
- Easy to Revise.
Through programming, users or owners can easily alter the content displayed on the screens as necessary. There is no need to tear down the display or make another replacement. It can be tweaked to be more relatable. For example, if seasons change, then the design can be revised to relate to the season. If there are changes in prices, then the software does the job. It is flexible and manipulable.
- No limits.
Other means of promoting offer a certain amount of space for the content. But digital signages can offer a wider space. Since you place moving images or words, you can flash as much as possible, with contents appearing one at a time.
- Target-specific.
Digital displays target potential buyers or consumers. This way, it encourages customers and potential buyers to purchase the products advertised.
- Attention-grabber and memory recall.Other advertisement methods are also interesting, but nothing beats having to look at colorful content in motion. Consumers are mostly visual when it comes to advertisements and promotions. According to Evan Magner, statistics show that people are more likely to view digital signages by 94 percent than static signages that contain only letters and words. After three days, people are more likely to recall 60 percent of the information from the digital displays.
Like any other advertising method, Digital Signages also have a few drawbacks.
- Expensive.Display signages are high-tech so what would be expected from high-tech products are their initial huge prices, not to mention the maintenance fees, upgrading, and repairing.
- Needs IT knowledge.To manipulate o maneuver digital signage through software, one must be an expert in the field of programming. There are companies, though, that can do the designs and content for you, but that is another extra expense.
Before using this kind of advertising method, consider the following things:
- Target Market-Consider the setting where you will place your display. The setting must have the target market you are aiming for.
- Study the way companies choose the contents in their displays. Observe what makes their displays stand out from the rest.
- Your brand must be consistent and unique. Just one look at your ad, people will know it’s yours. You must convey a powerful message.
- Be aware of the latest trends in digital displays. Interactive displays are in for the year 2022. There are enhancements in the sounds and graphics of commercial LEDand industrial LCDs. Display resolutions are improved and colors are more animated. Real-time social media displays are also a trend that will keep rising as it allows companies and businesses to connect with their market on different socmed platforms. Screen metrics will continue to advance, giving consumers a personalized experience in purchasing products. Analytics will improve in receiving key data from customers to deliver the best content. Digital displays will continue to be easily manipulable, even on mobile phones. This way, content, and information will be easily changed for the sake of the customers, employees, and onlookers. There is a higher chance of sales this way.
Technology continues to progress and so will digital signages.