British American Tobacco Korea (BAT Rothmans) has announced that its heated tobacco product “glo HYPER pro” has won the Product Design Award at the iF Design Awards 2025.
Previously, the glo HYPER pro was also awarded in the Consumer Electronics category of the European Product Design Awards 2024 (EPDA).
A company spokesman said,
“Since its domestic debut in 2024, ‘glo HYPER pro’ has been recognized as a competitive product on the global stage. We will focus on developing innovative products for a sustainable future.”
The “iF Design Award” is organized by the International Forum Design in Germany and is considered one of the three most credible design awards in the world. The jury selected the best designs based on several criteria, including creativity, form, function, uniqueness and sustainability.