According to Etoday on January 8, British American Tobacco Korea will launch a new version of its heated tobacco product Glo Hyper Air in South Korea, Glo Hyper Air WINNER.
Bat 2023 collaborated with South Korean visual artist platform Pixpills to hold an art contest, which was subsequently voted on by consumers online and five works were selected as the final winners.
The Glo Hyper Air WINNER edition includes a Glo Hyper Air device, a design skin containing the artist’s work, and a paper bag containing the work. The design skin can be easily attached to the device in the form of stickers, and the artist’s work is also reflected on the product packaging, adding to the collection value.
The Glo Hyper Air Winner is priced at 40,000 won ($30) and will be available in limited editions on the Glo website Discover Glo, Kakao Store, and Naver Smart Store.