British American Tobacco Bulgaria held simultaneous celebrations in Sofia, Plovdiv and Varna to mark the first anniversary of the launch of glo™, the company’s smoke-free product.
In the past 12 months, the company has introduced its latest smoke-free devices and veo™, a smoke-free product line based on Rooibos tea plants. At the same time, products such as the new generation glo™ HYPER AIR and the limited edition Hyper X2 City Lights were also revealed for the first time at the event.
“We are committed to reducing our environmental impact by providing lower risk alternatives to smoking while protecting the health of our consumers,” said Mira Malekova, CEO of British American Tobacco Bulgaria.
The event was attended by a number of industry luminaires and featured special presentations and awards for glo™ devices, as well as a celebratory cake to celebrate the “birthday” of glo™ smoke-free devices.