AppStore and PlayMarket are crowded with applications for absolutely every taste. Every single day a new product, which is worthy of public attention, appears on the software markets. However, not all users can find it due to the huge number of competitors. So what do developers have to do to make their product visible and get installations? How can they push their app up to the tops?
- ASO (App Store Optimization). It is a complex process of optimizing the page of the mobile application in the app store in order to maximize its visibility and the conversion of visitors to downloads. It is a must-have in the app promotion strategy. What does the user see first when looking for an application? Icon and product name. Next thing is application screenshots. All these things should be informative and attractive to your potential customers. Therefore, it is so important your mobile product design is professional and trendy.
It is also recommended to select correct metadata and assets in order to be higher in the search for keywords to make people who have entered the page of an application its users.
2.Incentivized traffic is when users receive a reward for certain actions. In mobile app marketing, it is used to increase app rankings, make people leave reviews and, above all, to advance in the search results of the app stores. When a user types in a search query, finds an application and installs it, the application store perceives this as a positive signal. The app becomes more visible (that is, higher in the search results), and this increases organic installs – even more people with a specific need notice it and install it.
3.Promotion through social media. Social media is now one of the main sources of traffic for applications. Giant reach and precise targeting parameters allow you to reach any audience you need and get exactly those users who will take the desired action (registration, purchase, etc.). Here we can also mention promoting your mobile app with the help of the influencers. Some of them are bloggers whose opinion matters on the Internet. However, be sure to check ahead of time if your chosen blogger and his audience matches your potential clients. Find influencers potentially interested in your mobile app and convince them to use its functionality and make the reviews of your product. It can cost you quite a lot but the result will be worth it.
4.Promotion of the website of your app. According to ComboApp full service marketing agency, search engines are still one of the main sources of traffic. Your potential audience is often easier to reach through Google. And here we should work with SEO. User paths can be different. In some niches, it is enough to create a landing page dedicated to your application. Somewhere you will have to work with information sites that like to create various tops.
5.PPC advertising. The methods are similar to SEO, but it’s usually much more expensive than working with SEO. Though you will start receiving visits from potential users from the very first days of the advertising campaign. There are a few ways to advertise with PPC, for example, you can advertise directly in the app store, via social media or via on-app advertising campaigns. The latter in our experience is most effective, especially when used in conjunction with playable or interactive ads.