How do you bring more attention to your company online? Motion-Graphics are always the answer. For many successful businesses, it was the key to becoming well-known and easily recognizable.
Today’s article will explain motion graphics from zero and introduce this technology. It will also explain the principles of applying this promotion to different industries in real-life examples.
History and Possibilities of Motion Graphics
We describe Motion Graphics as various computer technologies applicable to visual design. They help create moving pictures with the help of specified programs. Not long ago, animation was a privilege for big companies and rich filmmakers with millions of dollars in their budgets. In the 1980s and 1990s, only expensive computers and complex algorithms could create a moving picture.
However, times changed, and technologies developed. At the end of the 1990s, computers became common for many people, and many abilities opened to creators. Now we have many professional programs for motion graphics like Adobe After Effects or Apple Motion. They allow the creation of videos, but they are not 3D programs or editors. In any advanced program, you will find:
- special effects;
- compositing;
- color correction tools.
Modern programs are significantly less expensive than computing machines from Quantel and old technologies from the 1980s. Since then, motion graphics have gotten cheaper and spread among marketers and video artists. Today anyone with a laptop can become a motion-graphics designer in a few months.
Using Motion Graphics in Your Business
Video graphics technologies keep developing. They can even be art forms, including 3D elements and sweeping camera paths. Most of the traffic is now related to video, which makes marketers put more effort into motion-graphic innovations. Almost any business can use motion graphics for promotion. Below you will see the most common ideas that may fit your case.
Explainer & Instructional Videos
When companies create a new product, they frequently introduce it to clients with videos where they explain how to use it and talk about its benefits. It is an excellent technique to make customers interested in a completely unknown item or service.
For example, the Asolvi software company introduced its partnership with Xerox through the explainer animation. This video explains all changes in the users’ interaction character and shows how customers benefit from this partnership.
Logos & Icons
Every brand gets remembered by its symbols and its style. Here is why it must be flawlessly simple and eye-catching. Motion graphics can help to make it even more recognizable.
You can play with the forms of your logo and add some movement to it. For example, make circles spin, or add some beat to the whole image. It is a great way to bring attention to the parts with the most sense.
Infographics
You need to present research results that relate to your company. How to make them look impressive and exciting? Add some movement to diagrams and graphics. It will make them look more lively.
Even if it is an authorized event, you can stay official and be interesting for your listeners. If it is a part of a promotion campaign, your customers will have a chance to know more about your success and perspectives.
GIFs
Moving pictures you see every day on social media are also motion graphics. If your company interacts with clients through Facebook or Twitter, they are necessary for you. GIFs attract attention there and make corporate accounts look more personal. You can look for ready motion graphics GIFs on stocks like GIPHY or create unique ones.
This guide includes only the most popular types of motion design, and many others exist now. They bring companies millions by making them recognizable to everyone. Try applying them and see the results by yourself.
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