According to News Is reported on April 29, Philip Morris Korea will release the limited edition “Neon” of IQOS Iluma on May 9, A 10-day “Icos Together X” flash mob will be held in Hongdae, DRC, in front of Hongik University from May 3 to 12. Under the theme “Color of Energy: Endless, Intense Color Energy” (” 끝없이 펼쳐지는 강렬한 색의 에너지’다 “), the pop-up store will feature activities including digital graffiti and custom merchandise making with a neon theme.
The IQOS Iluma Neon, which features a neon color and aluminum body, was officially released on May 9.
The company will also conduct pre-order activities for IQOS’s platinum and gold members. Since May 3, members can pre-order the new product at IQOS official online store and IQOS direct stores nationwide.