On January 9, the two supremacists found on the official website of blu, the e-cigarette brand of Imperial Tobacco, that BLU launched its own cigarette oil brand – blu liquid in the UK.
According to the official website, blu liquid has 10 flavors such as mint, blueberry and green apple, and the nicotine content is offered in two sizes, respectively 9mg/ml and 18mg/ml, both priced at 3.99 pounds.
The BLU brand was created in the United States by Jason Healy and acquired by American tobacco company Lorillard in 2012. Imperial Tobacco then acquired the international rights to BLU in 2015 and launched blu2.0 in France in 2022.
In addition, it is understood that a number of e-cigarette brands have launched their own cigarette oil brands, such as ELFBAR, KIWI, ELUX and so on.