Ever since the COVID-19 Pandemic hit, more and more consumers have shifted their interests online. This means that the consumer behaviour has become such that every time they need something, they turn to search engines like Google, or social media platforms like Facebook, Instagram, or, Twitter.
For brands, agencies and marketers, this presents both, an interesting opportunity to grow, as well as an unforeseen challenge to overcome. In this regard, SEO or Search Engine Optimization has grown in demand as a leading digital marketing strategy which can-
- Help a brand drive targeted traffic to its website
- Improve branding, visibility and awareness
- Pursue cost-effective online marketing strategies
- Increase sales funnel and lead generation for the brand
- Drive revenue generation and profits handsomely
In this article, we are going to look at seven key reasons why your business need SEO services in 2022.
List of 7 Key Reasons why your Business needs SEO Services in 2022
- Segmentation of the Target Audience-
As a brand, you will end up wasting time, money and resources if you try to appeal to everyone. A targeted SEO strategy can help just present your brand and its content in front of potential customers in your industry niche. Segmentation is one of the most important reasons why you need to pursue SEO in 2022. This will help you optimize your sales, as well as your, branding.
- Generating High ROIs and Customer Conversions-
As a digital marketing strategy, the best SEO strategies are tuned to deliver high ROIs. Every time you invest in a high-quality piece of content and back it up with a stellar link building plan, you will benefit from long-term traffic. This means that while the investments might be one-time, the traffic flow from the same can be enjoyed well after even a year.
- Staying in touch at every step of the Customer’s Journey-
Awareness, information, education, and conversion. SEO has a terrific advantage when it comes to targeting a potential customer through every possible step of his consumer journey. Right from the first point of contact, which is the awareness stage, to the last point of initiating buying decisions, SEO can help with all this and much more. This is a great reason to pursue.
- Overcome the challenge of Bigger Players in the field-
Almost every small business owner thinks that SEO is the privilege of wealthy businesses. Not true. Think of Local SEO and how a well-optimized GMB page can drive local footfalls and traffic to a brand website. You do not need a lot of money to succeed when it comes to Local SEO. All you need is a website, and an active GMB page that has stellar reviews and ratings.
- Benefit from a Long-Term Online Marketing Strategy-
Many make the mistake of comparing SEO with SEM and believing both are similar. That is not the case. SEO is the foundation of your digital marketing journey and presence. If you have a strong foundation, you can keep benefitting from the same for a long period. The backlinks you have built today will be driving traffic to your website for the next two to five years.
- Save on Costs and Pursue Affordable Marketing Options-
If you do not want SEO to be expensive, it does not have to be. However, rather than look at mere numbers, try to understand this from the vantage point of ROIs. Investments in SEO should be looked at in terms of how much you are getting back- traffic, metrics, queries and sales. When you do this analysis, you will see that SEO is a great cost-effective strategy.
- Your competitors are doing SEO-
Every business, big or small, is engaging with digital marketing on a never before level. The pandemic in many ways, is to be credited with the same. This means that you are losing crucial ground to your competitors who are ranking higher on search engines, winning over your customers and building their online presence and credibility.
The Bottom Line
No matter what kind of a budget you have, you should start doing SEO. There is always a possibility that when you start generating results, you can increase your budgets. Make sure that you are working with a link building & SEO agency that understands the exact nature of your expectations. If you are looking for an experienced and result-oriented SEO agency that can help you drive traffic, volume and sales for your business, please reach out to us in the comments below.