2022 promises the growth of online fashion sales, which means that more and more users will choose digital purchases.
Statista data shows that e-commerce sales exceeded $4.2 trillion in 2020, and is projected to surpass $5 trillion in 2022. However, the transformation in retail fashion is not all about that. Fast fashion is gradually becoming a thing of the past, and modern consumers are more and more concerned about the environment: 35% of consumers are going to buy much less, but they are more interested in truly high-quality clothing.
One of the most significant disadvantages of purchasing clothing or shoes via the internet is that buyers are unable to try on the items for themselves, as they only have a picture and, at best, a video. You cannot interact with the thing in any way, compare whether the chosen color suits your skin or other clothes, and so on. But there are already emerging technologies that are going to solve the growing issues of online shopping.
Augmented reality (AR) has the potential to transform e-commerce in new ways. By allowing you to try on things in augmented reality, the barriers between offline and online shopping are breaking down.
Along with changing consumer requirements, the store of the future will also change. New product technology-oriented products coupled with augmented reality technology will force shoppers to think much more seriously about their purchases.
Virtual dressing room technology: how does it work?
With the help of AR-based virtual fitting room technology, consumers can try on clothes without physical contact with the product. At the same time, the technology allows you to select a product in style, size, and shape. To see how the product will look on their body, they first take a picture of themselves. After that, AR technology reproduces a realistic virtual image of the product and how it looks on you. Besides, the technology allows customers to instantly change colors, clothes, and patterns.
Therefore, each customer has the opportunity to try on clothes without undressing, thanks to the virtual fitting room technology. It also saves us from waiting long hours in queues to the dressing rooms.
Thanks to the improvement of 3d virtual fitting technology, as well as the increasing needs of consumers, online clothes try on can be accessed from anywhere, wherever the consumer is.
3DLOOK’s YourFit solution, the first complete solution combining virtual try on clothes with size and fit recommendations is the embodiment of emerging technology to help customers shop online.
Unlike other solutions that roughly overlay a photo of an item over the user’s photo, YourFit is exceptional since it reproduces the shopper’s body parameters in the resultant snapshot. So, fashion brands can include autonomous clothing try-on or size and fit recommendations in addition to the complete functionality of the solution.
Benefits of a virtual fitting room for the fashion business?
Overall, online customers make smarter and more informed purchasing decisions when using virtual dressing room technology. In addition, a virtual fitting room helps solve fit problems, sustain clothes returns as well as reduce the negative impact on the environment. Unfortunately, the growing return rates cause more waste which directly impacts the world we live in.
Virtual fitting room technology also has a positive effect on increasing conversions. Thanks to this solution, customers can quickly solve problems with the size, fit and appearance, as well as spend less time choosing. More options, the ability to explore a wide variety of options and make changes in less time lead to tangible results, namely higher conversions and spendings.
The ability to try and evaluate products online enables virtual fitting room technology to provide the consumer with a new and convenient experience that improves customer comfort and increases business sales.