From a content creator’s perspective, creating engaging content is probably the most important thing in their kitty. However, the reason why so many people fail at podcasting is that they just cannot create appealing content for their users.
Podcasting in general can be a bit tedious if it’s not engaging enough for your users. According to stats. There are more than 29 million podcast episodes are available in almost100 different languages, but only a handful of them have made their mark in the industry.
Why? Because their content is Informative, Fun, and most importantly, Engaging!
And if you are someone who is struggling at engaging your audience with content, then you have landed at the right place. Below, we have accumulated a list of the best tips & tricks that you can use while filming your podcast. These tips will not only help in engrossing your audience but will also emphasize brushing up your skills as a podcaster.
Some Ground Rules Before Starting
● Understand Its About Your Audience
As a podcaster, you have to understand everything that you are creating is at the end of the day, for your audience only. So try not to indulge too much in your content and focus it more on the users.
● It Will Take Time
“Rome wasn’t built in a day” is a quote that refers to great things that take time. And just like any other super-successful podcast out there, your road to triumph will be lengthy
● Prioritize your Niche
In order to dominate any kind of market, you need to focus on your niche and work around it. And the same can be said for podcasting as well. When you define your niche at the beginning of your journey as a podcaster, things will fall in place quite easily.
Tip #1: Absorb the Feedback
Knowing how your audience is perceiving your content is very important. This gives you an insight into all the improvements and tweaks that you need to make in your script to make it more engaging.
Almost all the podcast hosting platforms like Spotify, Pandora, and Audible provide in-depth stats to their creators. These stats are related to user behavior, audience demographics, and the overall performance of your podcast episodes. Using these numbers, you should be able to pinpoint the loopholes in content and fix them.
Tip #2: Actionable Content
It’s 2021, and if your content is not implementing any kind of action from your viewers, it can be tough for you to go toe-to-toe against your competitors.
So to start with, what is actionable content?
Actionable content is content that can initiate some kind of action, whether it’s provoking any kind of thought, or getting your viewers to click a certain link. Research suggests that this generation loves engaging with actionable content, as it tends to add a lot of significance to their lives.
Tip #3: Quality is Imperative
If your audience is often treated with voice crackling or background noise while they are enjoying your podcast, chances are they are gonna switch. For obvious reasons, quality plays a significant role in keeping the viewer hooked to your podcast.
Ideally, you don’t need to spend a fortune in getting state-of-the-art gear for your podcast. But still, we will recommend investing in a mic that removes any excessive noise and provides a good experience to your listeners. Companies like Boya and Moano offer some really good mics at a decent price point. So you should give them a go
You also have the option for audio recording platforms, like Boomcaster. It is one of the best in its genre as it offers high-fidelity audio with live streaming on social media as well.
Tip #4: Standing Out From the Crowd
If you want to conquer the market, you need to offer something unique and intriguing. In short, you have to stand out from the crowd. It can be anything, an improvement to your script, the way you record your podcast or present your content to the audience.
Offering something unique and refreshing to your viewers the revelation you are looking for. As an example, we would personally recommend you listening to Rise Podcast with Rache Hollis. The way she uses her charm & intellect to engulf the viewers into her podcast is astonishing.
However, it is not always about the technique. Sometimes, you have to choose a different route from others. It can also be the platform you select to upload your Podcast on. For example, Spotify has a much wider viewer base as it is a content distributor. Whereas Buzzsprout is much more suited for beginners as it
Tip #5: Make it More Perceivable
The more perceivable your content is, the more engaging it will be for the audience. As simple as that. And in order to make your podcast perceivable, you have to work on specifically two things, Visual Impact and Thought-Provoking.
While Podcasting is an audio-centric practice, visual impact can greatly enhance your influence on the viewers. Based on recent research, it is shown that our brain responds to freshness and it forces us to explore new areas. In other words, it tightly engages your audience.
Conclusion
From psychological tricks to skill improvement and using statistics, we’ve tried to include everything that can uplift your podcasting game. These tips will definitely help you get a wider perspective of your audience and how you can engage them with some minor tweaks in your process.