2020 has drastically changed the standard way to live. People started to use the Internet more frequently as all entertainment, shopping, and even work and learning became available only online. But there is a thing that has remained unchanged the possibility to buy high PR backlinks. It has been relevant before, and it would become even more important next year.
Let’s take a look at the link building “trends” that will remain relevant in 2021.
Skyscraper Method
It is, perhaps, the most difficult method of all the others that will be listed here. The technique is called that way because the author literally puts the stamp on an existing article and makes it better. Imagine that you’ve found a great article on the topic you are looking for. Then, the author rewrites or revises the article in his own way but makes it better. Thus, the context grows in quality and becomes “higher.”
Doing it takes a lot of skill to write and understand, but the result is worth the effort.
Social Media
It’s no secret that in 2020, the statistics on the use of social networks have increased several times.Maybe, you have already got a notification that your screen time has increased by several percent. Pay attention to how much time you spend on social media and understand that promoting links through such media platforms is far from outdated.
To use this method correctly, you need to study the link first. Using incorrect or outdated links can negatively affect the profile’s reputation.
Error 404
This method is also called Broken Links. There are many articles or reviews on the Internet in which links do not work. Now, you can find such links using various services and tools on the Internet. All you need to do is write to the editor or author of the article a message that the link is not working. After that, do not waste time and suggest replacing the broken link with yours. And voila, your link is posted in the finished article on the site.
Don’t Forget About Competitors
Competitor analysis is a very important point of link building. With the help of Google tools, you can keep track of who mentions your competitors and how many times. You can also ask the editor to write the same article about you or simply replace a competitor’s name with yours. Perhaps, this is not entirely correct, but, on the other hand, it is a very effective method that will definitely bring you results. After all, you and your competitor might have the same audience.
Link Exchange
Most likely, there is a lot of controversy about this method. And this can be justified because the method may not be the most honest. But there is nothing wrong with having two editors exchanginglinks with each other. For good purposes, this method can be considered justified.
Link exchange is not required between editors. Studios, agencies, and just good familiar leaders can use this opportunity, especially if they have the same blogging topic or the same audience.
Refresh Content
Perhaps, this method will never become outdated. After all, progress does not stand still, and new information that needs to be processed appears every day.
Google is constantly updating and improving its search algorithms. Accordingly, the content that was relevant yesterday might not be relevant tomorrow. This example is extensive; the time difference can and will be much larger, but the essence remains the same. Therefore, the relevance of your content needs to be regularly refreshed. This way, the information stays at the top longer, and users can see it.
Sources Links
Probably, you remember how much effort and time you spent on writing term papers or essays. The most difficult is to compose the source links at the end. All of these resources have to be mentioned in the text and arranged in alphabetical order.
Now, this seems like nonsense, but not if we are talking about link building methods. According to statistics, articles with the mentioned resources of pictures, videos, or images are more popular than those without them. This can be explained by the fact that it is easier for bloggers and other authors to use the material without violating copyright. Indeed, in 2020, the copyright situation is heating up more and more, and it is quite appropriate to give links even to what you use when writing an article.