The sight of tiktok videos has become extremely consistent in the last few years. This craze of creating short videos has unearthed enormous potential amongst the “regular” people. The half of the population on tiktok do not seem to be running out of ideas to put out some of the most unique and intriguing content, and the other half cannot seem to get enough of watching those videos. This simple social media platform has garnered so much popularity it would not be a far-fetched theory to assume that every smartphone will have at least one tiktok video in it.
So, what is tiktok?
For those of you who might have just crept out of a cave, tiktok is one of the many genres of social media platform that allows its users to make short funny/ talent/ informative videos and share it amongst each other. Over the years, the app has also acquired some third-party apps like musical.ly and added additional features such as enabling lip-syncing options for its users to sing along some of their favorite tracks as well.
The maximum time span of the videos depends on the type of content you make. The standard time limit of a lip-sync video is usually between 3 -15 seconds, and that of other comedy/ informative videos can be stretched up to 60 seconds.
The developers of tiktok, ByteDance, initially released a beta version of the actual app under the name banner of Douyin in 2016. This app was released exclusively for the Chinese market only and was incredibly well received by the mass audience. In fact, it witnessed a record of 100 million registered users just within a span of just one year. The app was released as tiktok for the global market exactly a year after its initial release in China, and it replicated the analogous result.
Tiktok currently has about 500 million registered users on its platform, with an astounding estimation of over 1 billion downloads worldwide. It is available in 75 different languages and spread across 150 markets globally, as well.
Tiktok marketing
The preposterous craze of tiktok has opened doors not only for its active users but also for the enormous prospect of digital marketing as well. Due to its unique and distinct content-generating mechanism, tiktok provides a much better and improved marketing option as opposed to other traditional social media. Tiktok business marketing demands a good deal of creativity, authenticity, and a generous pinch of the fun element as well. These factors play a crucial role in making tiktok marketing such a unique and effective platform to promote your products/services.
How can you harness the optimum efficiency of Tiktok marketing?
There are some specific aspects of tiktok marketing that you should consider if you want your digital venture to produce productive results. Some of these are –
- Enhance your tiktok engagement activity
If you want to ensure a good rate of success with your tiktok marketing campaigns, you have to gear up your activity status. This means spending more time creating some unique content, actively watching other user’s videos, liking them, commenting, or even making response videos whenever a good inspiration hits you.
These small activities go a long way in establishing your positive reputation on tiktok, and help immensely in building a good fan following in the long run as well. You may also try to find out the best sites to buy TikTok views to achieve instant growth. At the end of the day, if you want to eliminate the dependency on other users to promote your brand, a generous number of fan following is of utmost importance.
You can achieve this by either increasing your activity frequency on the app, or you can simply buy tiktok followers to ensure your marketing campaigns do not go unnoticed.
- Making effective use of an Influencer
Tiktok platform is literally swarmed with a vast array of influencers in every field. Influencers, as apparent by the name, refer to those tiktok users who have a huge fan following due to their unique and quirky contents. These people have somehow obtained a virtual celebrity status amongst the tiktok community.
You can use this to your advantage by building a partnership with them and utilize their influential factor to promote your business. This allows your products to get maximum exposure without having to build a mass fan following yourself.
- Hop on the #hashtag challenge
Hashtag challenges have taken the world by storm. With the vast resources of the internet and tiktok, you can create a unique and fun task and challenge the other users to execute the said task. If your challenge is fun and original, it does not take time for it to get trending on the platform, and this, in turn, will ensure a good marketing venture.
Some of the most notable names such as Jimmy Fallon, Alan Walker, and yes, even Google make good use of this hashtag campaign by sponsoring various challenges. Hashtag challenge, if executed correctly, is the simplest and probably the most effective way of promoting your products or spreading brand awareness.