The mobile app development industry is growing exponentially due to a rise in smartphone users. It has become vital for companies to develop mobile apps if they want to provide digital services or help their products reach target audiences faster. A mobile app helps end-users connect with your brand and makes your company relevant in the market.
If you want to develop smart and innovative applications for your customers to stand out in the market, it is important to follow and leverage the latest technology trends for mobile app development.
Here are 7 trends transforming mobile app development:
- Mobile Wallets:In the last few years, we are trying to go cashless as a result mobile wallets have become an important trend. Retailers, as well as users, are finding accepting and making payments through mobile wallets more convenient. Users no longer want to pay in cash or type in their card details every single time and are preferring making payments through their smartphones as it is much faster. You need to ensure that you integrate popular payment options like Paytm, PhonePe, PayPal, Google Pay, and Amazon Pay on the checkout page of your mobile application. This will make in-app purchases easier for your customers and automatically lead to more conversions. Many companies are introducing loyalty programs and even issuing cashback for mobile wallet users- this can be a great way to retain your customers.
- Instant Apps: Instant Apps allow users to interact with new applications without having to install them on their devices. These apps provide a native app-like experience and users can try them with a single click. This allows users to test out different applications before they choose one and they can get to experience your application without having to install it completely. It has become important for companies to focus on their application’s experience to grab the attention of users.
- 5G: The introduction of 5G will impact app development trends to a great extent in 2021. This technology may completely change the way applications are developed and used. According to a study, in 2021 there will be around 3.5 times more 5G connect than there were in 2020, these connections will almost triple in 2022. The 5G technology will improve the speed and efficiency of applications significantly. As the speed will increase in 5G connected devices, developers will get an opportunity to add more features without losing out on the app’s performance. 5G will also help developers test and develop applications faster.
- Beacon Technology: Beacons have become one of the most common ways to engage consumers across industries, particularly in retail and marketing, because they are cost-effective, simple to deploy, and highly effective. According to a report by Grand-view research, the beacon technology market will be worth $58.7 billion by 2021. This technology trend is growing rapidly mainly because it creates a connection between the offline world and online platforms. In order to, provide informational, contextual, and personalized alerts, beacons use proximity technology to detect human activity. In order words, when your mobile app will receive signals when the user’s phone reaches a beacon zone, and then it will provide directions or relevant notifications to your users.
- Chatbots: Chatbots are messaging apps that cover users by answering their queries with prefixed answers based on previous user data. Though chatbots are not flawless, they have become an integral part of websites and the customer service industry. They can automate a lot of manual and repetitive work like answering frequently asked questions or making the ordering process more convenient. However, the millions of apps on the App Store and the Google Play store do not have chatbots and this will change in 2021. Chatbots are driven by AI and thus give human-like responses to the users, making your application intuitive and relatable for them. For a smooth user experience, AI-powered chatbots address customer queries in a relevant manner, transforming your applications effortlessly.
- Artificial Intelligence and Machine Learning:Artificial Intelligence and Machine Learning backed features like voice search, chatbots and face unlock have become common in mobile applications. Developing mobile applications, combining artificial intelligence and machine learning would be extremely beneficial. It can learn the development process from previous data, detect problems, and fix them in real-time, whether it’s for Android or iOS mobile app development. The possibilities of adding AI-backed features into your mobile applications are endless, thought today in the market Apple’s Siri and Google Assistant have emerged as the best examples. AI will have a greater impact on 2021. AI trends such as AI-based cameras, voice translations, and user predictions will be available on smartphones, in addition to the existing technology.
- IncreasingFocus on App Security: According to recent reports malware attacks on mobile devices have increased by 54%. App security has become a major concern in 2021, there is already a rise in user data protection services, special mobile browsers that secure user’s privacy, and encrypted messaging. It is clear that the mobile app development industry will be focusing on more a security-based approach. Hardware-based cryptography elements will improve mobile app security in the coming years, as these elements will be a part of all mobile devices allowing developers to store encrypted keys, secure sensitive data and easily update security features on the devices. IoT adoption can also improve mobile app security with runtime application self-protection and code hardening.
In addition to the above trends, you need to stay updated on new technologies in the mobile app development space, as this industry changes continuously. Applications that were popular in 2020, may lose out in 2021 if their app development strategy is not centered around the latest trends. While you do not need to include every new technology into your mobile application, however, being aware of the changing demands is important for growing in this digital era
By introducing better mobile applications to your customers, people will prefer your company as your services will be easy to access.
Author Bio:
Poorvee Kalyani Alla is a mass communication graduate, a copywriter, and an avid blogger who writes on technical and lifestyle-related topics for West Agile Labs, Exegy Consulting, Jewellerista, etc.