PPC and SEO have been used by several businesses over the years to bring their business to page one of Google. However, there are several other benefits to PPC that can be used by your business. In this article, we will be providing you with insight into why your business needs PPC.
It Can Drive Results Fast
One of the main reasons that several businesses have resorted to implanting PPC campaigns is to drive the results as quickly as possible. Though SEO can be useful when providing long term results, this can take time and PPC can be used in the meantime to provide the results you want from a page on position for a set amount of time helping your business grow.
Google Ads Pull Better Quality Traffic
Though these ads can be used to drive results quickly, they can also enable high-quality traffic to be pulled through to your site. This is traffic that you will not be seen outside of the top page of Google and could lead to improved sales over time as these visitors are more likely to convert when visiting your site. This is traffic that can be achieved with SEO, however, it can take considerably longer to reach the top of page one when compared to the immediate results you would gain from implementing a PPC campaign.
It Is Cost-Effective
Depending on the cost per click of the keywords that you are looking to target, a PPC campaign is a cost-effective way of getting the results you want with a much shorter turn around time. PPC campaigns can be implemented whenever you would like and can vary in length to tailor them to your business. They can be monitored either in house by a specialist or by a PPC management service to ensure that everything is running smoothly and you are getting the best rate for cost per click to ensure that it is fully optimised for the best chance at bringing in quality leads.
They Can Increase Website Traffic
Website traffic is another crucial aspect of boosting sales that should be focused on when implementing both PPC and SEO campaigns. This is because it can boost the site to your traffic whilst boosting conversions and potential sales. By improving the overall experience on your website whilst implementing a PPC campaign you can implement this correctly. By taking the time to implement special campaigns such as PPC, you can direct the traffic to your site or to a specific page. Whether you are aiming for it to land on a product page, or you are looking to drive traffic to the main homepage a well-executed PPC campaign can help to bring in the traffic and target it in no time at all. In addition to this, PPC ad copy can bring traffic to your website from page one of Google. This is higher quality traffic that is likely to lead to conversions if led through the conversion funnel correctly. This is ideal as this can have the right amount of time and money
PPC Can Be Altered
A PPC campaign can also be altered and customised as well as paused if you need them to be allowing you to make the most out of the campaign ion the long term. This is completely customisable and can work around your monthly budgets. With regular PPC meetings and other data tracking on your campaigns, you are able to monitor the success of the ad and change target keywords and other core elements to suit your needs. Whether you need to change the keywords for the campaign or you need to change the running length, there are several ways that PPC can benefit your business and aid in the growth of the company as a whole.
PPC Is Not Dependant On SEO
The final huge benefit to this is that PPC can be implemented without affecting any SEO campaigns that have been put in place beforehand. This will make not only make your campaigns stand out but it can boost the visibility of your brand over time. Due to them being two separate campaigns, you can run both PPC and SEO with amazing success without one cancelling out the other. This, therefore, allows you to optimise your website and build the companies SEO value, all whilst using PPC to gain access to traffic from page one of Google. This is a huge benefit for you as a business as you are then able to gain traffic to the site and boost the Google ranking in search results. PPC can also be used to drive people to specific pages on your website such as a blog or a product page. This can aid in the boosting of conversions as well as traffic to your site and provide the perfect customer experience for your customers both old and new.
PPC can be monitored through Google tag manager and several other tools and can be completely customised to cater to your budget. By taking the time to reduce cost per click and make sure you are targeting the right keywords, this will aid you in fully optimising your campaign for the best results. This can be monitored either in house or by a PPC specialist and can be customised as your audience changes their search results at every stage. By keeping up with the times, there are several ways that you can make sure you are sticking with the changing times whilst implementing an affective PPC and SEO marketing campaign as a result.
With this in mind, there are several reasons why your business needs an effective PPC campaign as it can drive sales and strengthen your brand identity. Whether it is to drive conversions to a specific part of your page or it is to improve the number of people coming to your newly optimised landing page this is a simple solution to building the traffic to your website. Where will you start?