Shopify is a popular e-commerce platform nowadays as it provides a wide range of tools and features to make it easy for anyone to set up an online store, including customizable templates, payment processing, inventory management, shipping and tax calculations, and more.
Shopify’s popularity can also be attributed to its flexibility. It can be used to sell a wide range of products, from physical goods like clothing and home decor to digital products like ebooks and online courses. It can also be integrated with a variety of third-party apps and services to expand its functionality and capabilities.
This article focuses on providing 10 product ideas for entrepreneurs and businesses who are looking to start an e-commerce business on Shopify. Each section will explore a different product category, will provide an explanation of why it is a profitable and popular niche, as well as examples of specific products that could be sold on a Shopify store.
Beauty and Skincare Products
The beauty industry has experienced significant growth in recent years and shows no signs of slowing down. This growth can be attributed to a number of factors, including the increasing importance of self-care and wellness, the rise of social media and influencer marketing, and the growing consumer interest in natural and organic products.
In particular, the demand for beauty and skincare products has been on the rise. People are increasingly focused on taking care of their skin and hair, and are willing to invest in high-quality products to achieve their desired results. This has led to a surge in popularity for established beauty brands as well as a rise in demand for natural and organic skincare products.
Ideas for selling established brands or creating your own line of natural or organic products
If you’re interested in selling beauty and skincare products on Shopify, you have two options: selling established beauty and skincare brands or creating your own line of natural or organic products. Here are some ideas for each option:
Selling established beauty and skincare brands
- Find a niche. Consider specializing in a particular category, such as organic or cruelty-free products, to differentiate yourself from competitors and attract a specific target market.
- Curate a unique collection. Look for products that are not commonly found in big box stores and curate a collection of products that are unique and appealing to your target market.
- Focus on education. Provide detailed information on the benefits of each product and how to use them correctly. This can help build trust with customers and increase the chances of repeat business.
Creating your own line of natural or organic products
- Conduct market research. Before creating your own line of products, do market research to identify gaps in the market and potential demand for your products.
- Choose a niche. Choose a niche that aligns with your values and passions. This could be anything from skincare for sensitive skin to sustainable packaging.
- Create high-quality products. Use high-quality, natural ingredients that are proven to be effective. Ensure that your products are free of harmful chemicals and are cruelty-free.
- Build a strong brand. Develop a strong brand identity that aligns with your values and resonates with your target market. This includes creating a website, packaging, and social media presence that reflect your brand identity.
Whether you decide to sell established brands or create your own line of natural or organic products, it’s important to research your target audience and stay up-to-date on the latest industry trends to ensure your products are in demand.
Examples of popular beauty and skincare products to sell on Shopify
Here are some popular beauty and skincare products that could be sold on a Shopify store:
- Cleansers. This is an essential step in any skincare routine and a popular product for customers to purchase. Examples include oil cleansers, foam cleansers, and micellar water.
- Serums. Serums contain concentrated ingredients that can target specific skincare concerns, such as brightening, anti-aging, or hydration. Popular ingredients include vitamin C, hyaluronic acid, and niacinamide.
- Moisturizers. Moisturizers are important for keeping skin hydrated and protected. Consider offering different options for different skin types, such as lightweight gels for oily skin or rich creams for dry skin.
- Face masks. Face masks are a fun and indulgent addition to any skincare routine. Consider offering a variety of masks, such as sheet masks, clay masks, and overnight masks.
- Sunscreen. Sunscreen is an important step in protecting skin from UV damage and preventing signs of aging. Offer different types of sunscreen, such as mineral-based or chemical-based options.
- Lip care. Don’t forget about the lips! Offer products such as lip balms, lip scrubs, and tinted lip balms.
- Eye creams. Eye creams can target specific concerns around the eyes, such as puffiness, dark circles, and fine lines.
- Body care. Expand beyond just facial skincare and offer body care products such as body lotions, body oils, and body scrubs.
When selling beauty and skincare products on Shopify, it’s important to focus on high-quality products with effective ingredients and appealing packaging. Consider offering samples or trial sizes to encourage customers to try products before committing to a full-sized purchase. Additionally, make sure to provide detailed product descriptions, ingredient lists, and usage instructions to build trust with your customers.
Pet Supplies
The pet industry has seen tremendous growth in recent years, with a growing number of pet owners investing in high-quality products and services to keep their furry friends healthy and happy. This growth can be attributed to several factors.
Firstly, pets are increasingly seen as members of the family, and owners are willing to spend money on products that will improve their pets’ lives. This includes everything from premium pet food to luxurious grooming products, and even high-tech toys and accessories.
Secondly, pet owners are becoming more aware of the importance of pet health and wellness. As with human health, preventative measures are becoming more popular than reactive measures. This means that pet owners are willing to invest in products and services that will keep their pets healthy, rather than waiting for them to become sick or injured.
Thirdly, pet owners are constantly sharing photos and stories of their pets online, which has led to the rise of “petfluencers” and an increase in pet-related content on social media platforms. This has created a demand for products that can help pets look and feel their best, such as pet grooming products and stylish accessories.
Overall, the demand for pet products is driven by pet owners’ desire to provide their pets with the best possible care and to enhance their quality of life. This makes the pet industry a promising niche for entrepreneurs and businesses looking to start an e-commerce business on Shopify.
Here are some examples of pet supplies that can be sold on a Shopify store:
- Pet food. Offer high-quality pet food, including specialty diets for pets with specific dietary needs. Consider offering both dry and wet food options.
- Treats. Pet treats are a popular and indulgent addition to a pet’s diet. Consider offering a variety of treats, such as bones, chews, and biscuits.
- Toys. Toys are essential for keeping pets entertained and mentally stimulated. Offer a variety of toys for different types of play, such as balls, plush toys, and interactive toys.
- Grooming products. Grooming is an important part of pet care, and owners are willing to invest in high-quality grooming products. Offer products such as shampoos, conditioners, brushes, and nail clippers.
- Beds. A comfortable bed is essential for a pet’s wellbeing. Offer a variety of bed options, such as orthopedic beds, bolster beds, and crate mats.
- Collars and leashes. Collars and leashes are necessary for walking pets, but they can also be a fashion statement. Offer a variety of styles, colors, and materials to suit different preferences.
- Health and wellness products. Offer products to help keep pets healthy, such as supplements, dental chews, and flea and tick prevention products.
- Apparel. For pets who love to dress up, offer a selection of clothing items such as sweaters, jackets, and bandanas.
When selling pet supplies on Shopify, it’s important to focus on high-quality products that are safe and effective for pets. Consider offering products that are made with natural and sustainable materials to appeal to eco-conscious pet owners. Additionally, provide detailed product descriptions and sizing information to help customers choose the right products for their pets.
Sustainable Products
The increasing demand for sustainable products is driven by a growing environmental awareness among consumers. In recent years, people have become highly concerned about the impact of human activity on the environment and are seeking ways to reduce their carbon footprint and live more sustainably. This trend has been reflected in the rise of eco-friendly products, particularly in the fashion and beauty industries.
In addition, many consumers are motivated by the desire to reduce their environmental impact and contribute to a more sustainable future. By choosing sustainable products, they are making a conscious effort to reduce waste and minimize their impact on the environment.
Here are some examples of sustainable products that can be sold on a Shopify store:
- Reusable bags. Offer a variety of reusable bags made from sustainable materials such as cotton, jute, or recycled plastic. These can be used for shopping, carrying groceries, or as an everyday tote.
- Eco-friendly cleaning products. Offer a range of eco-friendly cleaning products that are made from natural and sustainable ingredients, such as plant-based cleaners or refillable cleaning products.
- Sustainable clothing. Offer clothing made from sustainable and ethical materials such as organic cotton, hemp, or recycled polyester. Focus on providing eco-friendly clothing options that are stylish and affordable.
- Zero-waste bathroom products. Offer zero-waste bathroom products such as shampoo bars, reusable cotton rounds, bamboo toothbrushes, and natural deodorants. These products help to reduce waste in the bathroom and are eco-friendly alternatives to traditional products.
- Sustainable home decor. Offer sustainable home decor products such as bamboo or cork coasters, recycled glass vases, or eco-friendly candles. These products are designed to be both functional and sustainable.
- Organic skincare products. Offer skincare products made from natural and organic ingredients that are sustainably sourced. Focus on products that are free from harmful chemicals and use eco-friendly packaging.
- Sustainable kitchen products. Offer a range of sustainable kitchen products such as reusable silicone food bags, beeswax wraps, and bamboo cutlery. These products help to reduce waste in the kitchen and are eco-friendly alternatives to traditional products.
- Natural and organic pet products. Offer pet products made from natural and organic ingredients that are sustainably sourced. Focus on products that are free from harmful chemicals and use eco-friendly packaging.
When selling sustainable products on Shopify, it’s important to emphasize the eco-friendliness and sustainability of the products. Provide detailed product descriptions that highlight the materials used and the sustainable practices behind them. Consider using eco-friendly packaging materials and providing information on how customers can dispose of the packaging in an environmentally friendly way. By offering sustainable products, you can tap into the growing demand for eco-friendly alternatives and contribute to a more sustainable future.
Fitness Equipment
Over the past few years, there has been a significant rise in health and fitness trends, leading to an increased demand for fitness equipment. There are several factors that have contributed to this. These include:
- Increasing awareness of the importance of physical activity. With the rise of sedentary lifestyles and obesity rates, there has been an increased emphasis on the importance of physical activity for maintaining overall health and preventing chronic diseases.
- Popularity of social media. The popularity of social media platforms such as Instagram and YouTube has led to a proliferation of fitness influencers and personal trainers who promote various forms of exercise and healthy lifestyles.
- Technological advancements. The development of wearable fitness technology, such as fitness trackers and smartwatches, has made it easier for individuals to track their physical activity levels and monitor their progress towards fitness goals.
- The pandemic. The COVID-19 pandemic has led to gym closures and increased interest in at-home fitness equipment as people seek to maintain their fitness routines while practicing social distancing.
- Improved access to information. With the proliferation of the internet and the availability of information on fitness and health, individuals are now better able to educate themselves about the benefits of exercise and the most effective ways to achieve their fitness goals.
All of these factors have contributed to a growing interest in health and fitness, which has translated into increased demand for fitness equipment. As people seek to maintain their fitness routines at home or in small groups, they are investing in equipment such as dumbbells, resistance bands, and stationary bikes. The trend towards health and fitness is likely to continue, as more people recognize the importance of physical activity for maintaining overall health and well-being.
There are many fitness equipment products that can be sold on Shopify. Here are a few examples:
- Resistance bands. Resistance bands are a popular and versatile piece of fitness equipment that can be used for a variety of exercises. They are compact and portable, making them a great option for home workouts.
- Dumbbells. Dumbbells are a classic piece of fitness equipment that can be used for a variety of strength training exercises. They come in a range of weights, making them suitable for users of all fitness levels.
- Yoga mats. Yoga mats are an essential piece of equipment for practicing yoga and other floor exercises. They provide cushioning and grip, making it easier to perform poses and movements.
- Jump ropes. Jump ropes are a simple and effective piece of equipment for cardio workouts. They can be used anywhere, making them a great option for users who are short on time or don’t have access to a gym.
- Foam rollers. Foam rollers are a type of self-massage tool that can be used to release tension in the muscles and improve mobility. They are commonly used by athletes and fitness enthusiasts to aid in recovery and prevent injury.
- Kettlebells. Kettlebells are a type of weight that can be used for a variety of strength and cardio exercises. They come in a range of weights, making them suitable for users of all fitness levels.
- Treadmills. Treadmills are a popular piece of cardio equipment that can be used for running or walking workouts. They are a larger investment, but can be a great addition to a home gym for users who prefer indoor workouts.
These are just a few examples of the many fitness equipment products that can be sold on Shopify. It’s important to research the market and target audience to find the most in-demand and profitable products.
Personalized Gifts
Personalized gifts and the ability to offer customization options have become increasingly popular over the past few years. The desire for unique and thoughtful gifts, coupled with advancements in technology and the ability to offer customization options at scale, has contributed to this trend. Additionally, personalized gifts have become a way for people to express their individuality and showcase their personal style. In this response, we will explore the reasons behind the popularity of personalized gifts and customization options in more detail.
Personalized gifts and the ability to offer customization options have become popular for several reasons:
- Emotional connection. Personalized gifts can create a strong emotional connection between the gift giver and the recipient. By adding personal details such as names, initials, or special dates, the gift becomes more meaningful and memorable.
- Unique. Personalized gifts allow for a unique touch, which can make the gift stand out from others. It shows that the gift giver has put thought and effort into creating something special for the recipient.
- Diverse occasions. Personalized gifts are suitable for a variety of occasions such as weddings, birthdays, holidays, and anniversaries. They can be given to family members, friends, or coworkers, making them a versatile option.
- Online shopping. With the rise of online shopping, it has become easier to offer customization options. Retailers can offer a wide variety of options and make the customization process simple and convenient for customers.
- Social media. Social media platforms such as Instagram and Pinterest have also contributed to the popularity of personalized gifts. Users are often inspired by unique and personalized gift ideas they see online and want to replicate them for their own gift-giving occasions.
Overall, personalized gifts and customization options have become popular due to their emotional connection, uniqueness, versatility, convenience, and inspiration from social media. The trend is likely to continue as people seek out meaningful and memorable gift-giving experiences.
There are many personalized gift ideas that can be sold on Shopify. Here are a few examples:
- Engraved jewelry. Jewelry such as necklaces, bracelets, and rings can be customized with initials, names, or special dates. Engraved jewelry is a popular and timeless personalized gift option.
- Personalized photo gifts. Products such as photo albums, picture frames, and canvas prints can be customized with personal photos. This is a great gift idea for special occasions such as weddings, anniversaries, or birthdays.
- Personalized stationery. Personalized stationery such as notepads, notebooks, and journals can be customized with names, initials, or monograms. This is a great gift idea for students, writers, or anyone who enjoys using high-quality stationery.
- Personalized drinkware. Drinkware such as coffee mugs, wine glasses, and water bottles can be customized with names, initials, or monograms. This is a great gift idea for coffee or wine lovers or anyone who enjoys staying hydrated.
- Personalized phone cases. Phone cases can be customized with names, initials, or personal photos. This is a great gift idea for tech-savvy individuals or anyone who wants to protect their phone in style.
- Personalized home decor. Home decor such as doormats, throw pillows, and wall art can be customized with names, initials, or special messages. This is a great gift idea for anyone who enjoys decorating their home with personalized touches.
These are just a few examples of personalized gift ideas that can be sold on Shopify. It’s important to research the market and target audience to find the most in-demand and profitable products. It’s also important to ensure that the customization process is user-friendly and that the quality of the product is high.
Phone Accessories
In today’s world, smartphones and phone accessories have become an integral part of our daily lives. From communication to entertainment and productivity, they offer a wide range of features and functions that have revolutionized the way we live, work, and interact with each other. The popularity of smartphones and phone accessories is due to several factors, including connectivity, convenience, entertainment, customization, and social status.
There are many phone accessories that can be sold on Shopify. Here are some examples:
- Phone cases. Phone cases are one of the most popular phone accessories. They protect the phone from scratches and drops and can be customized with different designs, materials, and colors.
- Screen protectors. Screen protectors are another popular accessory that helps to protect the phone screen from scratches and cracks.
- Pop sockets. Pop sockets are small, collapsible grips that attach to the back of the phone. They can be used as a stand, grip, or cord wrap, and can be customized with different designs.
- Wireless chargers. Wireless chargers are becoming increasingly popular as they allow users to charge their phones without having to plug them in.
- Bluetooth earbuds/headphones. Wireless earbuds and headphones are another popular phone accessory. They allow users to listen to music or take calls without having to deal with cords.
- Phone grips. Phone grips are small, adhesive grips that attach to the back of the phone. They provide a secure grip and prevent the phone from slipping out of the hand.
- Phone camera lenses. Phone camera lenses can be attached to the phone to improve the quality of photos and videos.
These are just a few examples of phone accessories that can be sold on Shopify. It’s important to research the market and target audience to find the most in-demand and profitable products. It’s also important to ensure that the quality of the product is high and that the customization options are user-friendly.
Baby Products
The growth of the baby market can be attributed to several factors, including changing demographics, increasing numbers of working mothers, and a growing focus on child safety and well-being.
Firstly, changing demographics have contributed to the growth of the baby market. Many developed countries are experiencing an increase in the birth rate and a decrease in the average age of parents. As a result, there is a growing demand for baby products and services.
Secondly, the increasing number of working mothers has also contributed to the growth of the baby market. Working mothers often have less time to take care of their children and are more likely to seek out products and services that make their lives easier.
Finally, there is a growing focus on child safety and well-being, which has led to an increasing demand for products that prioritize these aspects. Parents are increasingly concerned about the quality and safety of the products they purchase for their children.
The variety of products that can be sold in the baby market is vast and includes items such as:
- Baby clothing and accessories. This includes items such as onesies, socks, hats, bibs, and blankets.
- Baby gear. This includes items such as strollers, car seats, high chairs, and baby carriers.
- Diapering supplies. This includes items such as diapers, wipes, diaper rash cream, and diaper bags.
- Nursery furniture. This includes items such as cribs, changing tables, and dressers.
- Feeding supplies. This includes items such as bottles, formula, breast pumps, and nursing pillows.
- Toys and play equipment. This includes items such as rattles, stuffed animals, play mats, and activity centers.
- Safety equipment. This includes items such as baby monitors, outlet covers, cabinet locks, and gates.
These are just a few examples of the variety of products that can be sold in the baby market. It is important to research the market and target audience to find the most in-demand and profitable products. Additionally, it is important to ensure that the quality and safety of the products are high to meet the expectations of concerned parents.
Home Decor
In recent years, people are increasingly interested in creating stylish and personalized spaces in their homes, and home decor provides them with the means to do so. The popularity of home decor can be attributed to several factors, including changes in lifestyle, the rise of social media, and the availability of affordable and diverse home decor products.
Firstly, changes in lifestyle have contributed to the popularity of home decor. With more people spending time at home, either due to remote work or changes in socializing habits, people are looking for ways to make their homes more comfortable and enjoyable to be in.
Secondly, the rise of social media has played a significant role in the popularity of home decor. Platforms such as Instagram and Pinterest have made it easier for people to discover and share home decor ideas and trends. This has led to an increased interest in home decor and a desire to create visually appealing spaces.
Lastly, the availability of affordable and diverse home decor products has also contributed to the popularity of home decor. Retailers are increasingly offering a wide range of home decor products at affordable prices, making it easier for people to decorate their homes without breaking the bank.
Overall, the popularity of home decor can be attributed to a combination of changes in lifestyle, the rise of social media, and the availability of affordable and diverse home decor products.
Here are some examples of home decor products that can be sold on Shopify:
- Wall art. This can include canvas prints, posters, framed art, and wall decals.
- Decorative pillows. This can include throw pillows, floor pillows, and pillow covers.
- Rugs. This can include area rugs, accent rugs, and doormats.
- Lighting. This can include table lamps, floor lamps, and pendant lights.
- Home fragrance. This can include scented candles, reed diffusers, and essential oil diffusers.
- Decorative objects. This can include vases, decorative bowls, figurines, and sculptures.
- Textiles. This can include throws, blankets, curtains, and tablecloths.
- Furniture. This can include accent chairs, coffee tables, and side tables.
- Mirrors. This can include wall mirrors and standing mirrors.
- Shelving and storage. This can include bookshelves, floating shelves, and storage baskets.
These are just a few examples of the many home decor products that can be sold on Shopify. It is important to research the market and target audience to find the most in-demand and profitable products. Additionally, it is important to ensure that the quality and design of the products are appealing to customers and fit with current home decor trends.
Jewelry
Jewelry has always been a popular gift option for special occasions, such as birthdays, weddings, and anniversaries. In recent years, however, the popularity of jewelry as a gift option has grown even further, and it has become a popular choice for a wider range of occasions. There are several reasons why jewelry has become such a popular gift option.
Firstly, jewelry is a timeless gift that can be treasured for years to come. It is a lasting reminder of a special occasion or event, and can hold sentimental value.
Secondly, jewelry can be personalized and customized to suit the recipient’s tastes and preferences. This makes it a thoughtful and unique gift option that shows the recipient that the giver has put thought and effort into selecting a gift.
Thirdly, jewelry can be given for a wide range of occasions, including birthdays, graduations, weddings, and anniversaries. It is also a popular gift option for holidays such as Christmas, Valentine’s Day, and Mother’s Day.
Lastly, the rise of online shopping has made it easier than ever to purchase and gift jewelry. Online jewelry retailers offer a wide range of styles, designs, and price points, making it easy for anyone to find the perfect piece of jewelry for their loved one.
Overall, the popularity of jewelry as a gift option can be attributed to its timeless nature, personalization options, versatility, and the ease of purchasing online.
Here are some examples of jewelry products that can be sold on Shopify:
- Necklaces. This can include choker necklaces, pendant necklaces, and chain necklaces.
- Bracelets. This can include charm bracelets, bangle bracelets, and cuff bracelets.
- Earrings. This can include stud earrings, hoop earrings, and drop earrings.
- Rings. This can include engagement rings, wedding bands, and fashion rings.
- Anklets. This can include simple chain anklets or beaded anklets.
- Brooches. This can include vintage-inspired brooches or modern statement brooches.
- Body jewelry. This can include nose rings, belly button rings, and ear cuffs.
- Watches. This can include classic or trendy watch styles for both men and women.
- Jewelry sets. This can include matching necklace and earring sets, or bracelet and ring sets.
- Personalized jewelry. This can include engraved or initial jewelry, or birthstone jewelry.
These are just a few examples of the many jewelry products that can be sold on Shopify. It is important to research the market and target audience to find the most in-demand and profitable products. Additionally, it is important to ensure that the quality and design of the products are appealing to customers and fit with current jewelry trends.
Gaming Accessories
The gaming industry has seen tremendous growth in recent years, with a global market size projected to reach over $300 billion by 2025. This growth has been driven by several factors, including the increasing popularity of gaming and the demand for gaming accessories.
One reason for the growth of the gaming industry is the increasing availability and accessibility of gaming platforms, including consoles, PCs, and mobile devices. This has led to a broader and more diverse audience for gaming, including casual gamers and those who may not have previously been interested in gaming. As more people engage in gaming, the demand for gaming accessories has also grown.
Another reason for the growth of the gaming industry is the rise of e-sports and streaming platforms, such as Twitch and YouTube. These platforms have created a new market for gaming, with professional gamers and content creators leading the way in driving demand for high-quality gaming accessories. These accessories include high-performance gaming mice, keyboards, and headphones, as well as gaming chairs and specialized controllers.
In addition, the increasing popularity of virtual reality (VR) and augmented reality (AR) has also driven demand for gaming accessories. These technologies require specialized hardware, such as VR headsets and controllers, which have become popular accessories for gaming enthusiasts.
Finally, the COVID-19 pandemic has also contributed to the growth of the gaming industry, as people have spent more time at home and turned to gaming as a way to stay entertained and connected with others.
Overall, the growth of the gaming industry and the demand for gaming accessories can be attributed to several factors, including the increasing popularity of gaming, the rise of e-sports and streaming platforms, the popularity of VR and AR technologies, and the impact of the COVID-19 pandemic.
Here are some examples of gaming accessories that can be sold on Shopify:
- Gaming mice. High-performance gaming mice with advanced sensors, customizable buttons, and RGB lighting.
- Gaming keyboards. Mechanical gaming keyboards with RGB lighting, customizable keycaps, and programmable macros.
- Gaming headsets. High-quality gaming headsets with 7.1 surround sound, noise-canceling microphones, and comfortable ear cups.
- Gaming chairs. Ergonomic gaming chairs with adjustable armrests, lumbar support, and headrests.
- Gaming monitors. High-refresh rate gaming monitors with low input lag, fast response times, and adaptive sync technology.
- Gaming controllers. Specialized gaming controllers for consoles and PCs, with customizable buttons, triggers, and joysticks.
- VR headsets. Virtual reality headsets for immersive gaming experiences.
- Gaming desks. Specialized gaming desks with cable management, RGB lighting, and adjustable heights.
- Mouse pads: Large gaming mouse pads with textured surfaces for precision tracking.
- Gaming glasses. Blue light-blocking glasses designed to reduce eye strain during long gaming sessions.
These are just a few examples of the many gaming accessories that can be sold on Shopify. It is important to research the market and target audience to find the most in-demand and profitable products. Additionally, it is important to ensure that the quality and design of the products are appealing to customers and fit with current gaming trends.
Final Thoughts
In conclusion, there are various product ideas that can be sold on Shopify, ranging from personalized gifts to home decor, baby products, jewelry, gaming accessories, and fitness equipment. It is important to conduct thorough research on the market and target audience to identify the most profitable products and design them in a way that appeals to customers. Additionally, it is essential to provide excellent customer service and engage in effective marketing strategies to increase visibility and drive sales. With the right approach, dedication, and creativity, entrepreneurs can build a successful online business on Shopify by selling popular and in-demand products.